Jobs at Cricut

Build and ship production backend services and APIs using C#/.NET and Python. Responsibilities include architecture, API contracts, scalability, automated testing, CI/CD, observability, progressive deployments, incident response, and AI-assisted development. Collaborate with product, UX, and client engineering teams while contributing to technical strategy, code reviews, and service ownership.

Develop and debug bare-metal embedded firmware for microcontrollers, support board bring-up, control motors and solenoids, process sensor data, troubleshoot low-level interfaces, and create C/C++ tools for testing and manufacturing. Collaborate with hardware and engineering teams throughout the product lifecycle while contributing to code reviews, documentation, and design reviews.

Develop and debug embedded firmware for microcontrollers, RTOS, SoCs, and single-board computers. Bring up hardware, implement motor and actuator control, process sensor data, troubleshoot low-level interfaces, and build C/C++ testing and manufacturing tools. Collaborate with hardware, product, and engineering teams throughout the product lifecycle while maintaining code quality through reviews, documentation, and revision control.

Manage the development and go-to-market strategy for Cricut’s global hardware product portfolio. Responsibilities include analyzing market opportunities, building business cases, gathering consumer insights, defining products, and making strategic trade-offs. The role collaborates with industrial design, engineering, sales, marketing, operations, and global manufacturing teams to launch and enhance physical consumer products.

Lead the business strategy and growth of Cricut Creative Labs, a portfolio of digital creative tools and content platforms. Own the initiative’s analytics, finance, marketing, content strategy, KPIs, budget, and P&L while partnering with Product and Engineering. Define market opportunities, prioritize creative categories, develop go-to-market plans, build marketplace capabilities, and scale subscriber adoption, engagement, and monetization with startup-level speed.

Leads global strategy, development, launch, and post-launch management for consumer hardware products. Responsibilities include market and consumer research, product positioning, business planning, forecasting, P&L management, requirements definition, cross-functional execution with engineering and manufacturing teams, packaging, channel marketing, launch gates, timelines, and performance tracking. The role requires strong global product management, consumer electronics, analytical, communication, and collaborative leadership experience.

Builds and maintains Customer Care data pipelines, analytical datasets, dimensional models, reports, dashboards, and forecasting solutions. Analyzes contact center performance, customer behavior, and experience metrics; identifies trends and root causes; develops AI models for interaction data; and delivers actionable insights. The role partners with Customer Care and Business Intelligence teams to improve data quality, automate reporting, strengthen governance, and support operational decision-making.

Own the architecture, reliability, scalability, security, and cost management of Cricut’s AWS platform infrastructure. Lead infrastructure-as-code practices, monitoring, incident response, SLO/SLI development, and blameless postmortems. Partner with engineering teams on platform strategy, evaluate AI/ML infrastructure, mentor engineers, and participate in 24/7 SRE on-call coverage.

Lead development of production features for iOS, Android, and Electron/Angular applications that connect with hardware over Bluetooth, BLE, USB, and Wi-Fi. Responsibilities include architecture, performance optimization, security, automated testing, CI/CD, progressive releases, telemetry, and hardware integration. The role also requires practical use of agentic coding and AI tools, backend API development, platform-native UI and concurrency expertise, and collaboration with product, UX, and engineering teams.

Lead development and delivery of production client applications across iOS, Android, or Electron/Angular. Build high-performance 2D graphics editing and rendering features, optimize application performance, maintain security, write automated tests, and drive CI/CD and progressive releases. Use agentic AI coding tools and integrate AI capabilities where appropriate. Partner with product and UX teams, own release telemetry and quality, and mentor engineers through code reviews and knowledge sharing.

Architect and build a cross-platform design product spanning mobile, desktop, web, cloud services, connected cutting machines, and hardware integrations. Lead AI-native engineering practices, LLM feature integration, architecture governance, secure and reliable connectivity, backend APIs, large-scale modernization, and safe releases. Partner across product, design, QA, firmware, manufacturing, and security while mentoring engineers and remaining approximately 90% hands-on.

Lead vision, strategy, roadmap, and execution for Cricut’s design software platform, focusing on canvas interactions, backend architecture, usability, and content experiences. Gather member insights, metrics, research, and competitive data to define requirements. Collaborate with UX, QA, content, software development, marketing, and analytics teams through launch and ongoing optimization. Identify content gaps, shape content strategy, and drive product improvements in a fast-paced cross-functional environment.

Own the product roadmap for Cricut Creative Labs’ digital creative tools and content experiences. Lead discovery, requirements, prioritization, execution, cross-functional alignment, launches, customer insight gathering, analytics, and continuous product improvement. Partner with Engineering, UX, Marketing, Customer Service, Analytics, Content, and leadership to deliver products that meet customer and business goals.

Build and operate scalable AWS batch and streaming data pipelines, event platforms, data quality frameworks, warehouse models, and ML feature infrastructure. Support personalization, recommendation, AI, experimentation, and model-serving workflows while optimizing Redshift performance. Lead technical architecture, establish engineering standards, mentor engineers, and collaborate with product, analytics, data science, and ML teams.

Manages complex electro-mechanical hardware development projects from planning through testing and production. Coordinates engineering, software, product management, quality, suppliers, and contract manufacturers while controlling budgets, schedules, risks, issues, and product requirements. Leads technical problem solving, systems integration, stakeholder communications, testing, and inspection activities. The role requires regular international travel to manufacturing partners in Asia, including at least four trips annually.

Build and own Cricut’s parametric 3D model library, including reference-quality models, modeling standards, reusable templates, parameter systems, validation methods, and automation. Ensure models remain attractive and producible across customization ranges. Direct external contractors through briefs, acceptance criteria, QA, and reviews, while partnering with product and software teams on parametric controls and using AI to streamline production.

Plans and executes cross-functional New Product Introduction projects from concept through launch and handover. Coordinates Engineering, Manufacturing, Quality, Supply Chain, suppliers, tooling, NPI builds, factory readiness, and ramp-to-volume activities. Owns schedules, milestones, risks, budgets, dashboards, governance, stakeholder alignment, supplier performance, and executive reporting while ensuring projects meet scope, cost, timeline, and quality objectives.

Own and develop Cricut’s global patent program across invention harvesting, patent drafting and prosecution, freedom-to-operate analysis, portfolio strategy, competitive intelligence, licensing, enforcement, and disputes. Advise engineering, product, and business teams on patentability, risk mitigation, design-around strategies, and intellectual property decisions. Manage outside counsel and international patent matters while supporting IP-related agreements and commercial transactions.

Own system-level integration, validation, troubleshooting, and optimization of 3D printer platforms from prototype through mass production. Integrate mechanical, electrical, firmware, software, thermal, motion, and manufacturing subsystems; lead bring-up, root-cause investigations, validation, reliability, calibration, and issue resolution. Partner with engineering, quality, manufacturing, supplier, and operations teams to improve print performance, product reliability, manufacturability, production readiness, and manufacturing yield.

Design intuitive desktop and mobile user experiences for consumer-facing software, collaborate cross-functionally, participate in user research and A/B testing, create prototypes, evolve UX language and systems, and manage multiple projects to deliver cohesive hardware-software experiences.