Jobs at Cricut

Manage electro-mechanical product development projects end-to-end: plan, integrate systems, track cost/schedule/risks, coordinate testing, suppliers, and cross-functional teams, and communicate status to stakeholders. Requires regular travel to Asia and close on-site collaboration.

Lead strategy, development, launch, and ongoing management of global consumer electronics products. Responsibilities include product business planning, market and competitive analysis, consumer research, positioning, requirements definition, forecasting, P&L management, cross-functional execution, packaging, channel marketing, launch support, milestone tracking, and post-launch performance management.

Serve as the functional SAP SD and FI/CO expert supporting O2C and P2P processes. Collaborate with business and IT to design, configure, integrate, document, test, and support SAP S/4HANA solutions and third-party integrations. Provide production support, root cause analysis, change management, training, and ensure compliance with governance and SOX requirements.

Architect and implement a cross-platform design product across client apps, cloud services, and device connectivity. Champion AI-native engineering practices, drive end-to-end architecture and ADRs, ensure security/reliability/observability, own delivery and release health, and mentor engineering leaders while partnering cross-functionally across product, design, firmware, and security.

Support suppliers and contract manufacturers to resolve product and process issues across product lifecycles. Create and review 3D CAD and 2D drawings, perform DFMA/DFI/DTC reviews, approve tooling and FAI, lead root-cause analysis (8D/5-Why), apply statistical methods and DOE, validate functional/reliability performance, and drive cost-reduction and continuous-improvement initiatives.

Test and qualify firmware and hardware for consumer cutting machines. Develop and execute test plans, write and run test cases and automation, debug firmware/hardware issues, track defects, and communicate findings to development and manufacturing teams to ensure high-quality product releases.

Lead SEC reporting, disclosure, and corporate governance for a public multinational. Manage Form 10-K/10-Q/8-K filings, proxy and shareholder engagement, Board support, insider trading programs, foreign subsidiary governance, equity compensation legal work, and cross-functional regulatory advising.

The Marketing Manager will own and execute Cricut's marketing strategy in the Philippines, managing campaigns, partnerships, and driving engagement across digital and retail channels.

Lead QA strategy across software applications and hardware, manage QA teams, improve QA processes, and ensure product quality through effective testing and use of AI tools.

The Regional E-commerce Operations Lead will enhance online performance across META regions by managing marketplace operations, product listings, pricing strategies, and retail media campaigns, collaborating cross-functionally to optimize sales and visibility.

The Korea Marketing Manager will develop and execute Cricut's marketing strategy, focusing on brand awareness, community engagement, and sales through digital and retail channels, while managing influencer partnerships and local market nuances.

The Taiwan Marketing Manager will execute Cricut's marketing strategy in Taiwan, managing campaigns, influencer partnerships, and retail activations to drive brand awareness and sales.

The Thailand Marketing Manager will execute Cricut's marketing strategy, focusing on brand awareness, digital initiatives, influencer partnerships, and community building in Thailand.

Lead strategy and execution for consumer electronics hardware products, from concept and consumer research through development, global launch, and post-launch business management. Drive product requirements, cross-functional alignment, P&L, forecasting, packaging, and go-to-market with engineering, ID, QA, and marketing teams.

Lead end-to-end product vision for content consumption and onboarding in Design Space. Define roadmap, gather user insights, prioritize features, collaborate with UX/Engineering/Content/Marketing, run data-driven experiments, optimize activation and engagement, and oversee post-launch performance.

Lead the ERP transformation for Cricut by spearheading the SAP S/4HANA Cloud ecosystem, focusing on operational excellence, stakeholder engagement, and AI-enabled innovation.

Lead the architecture and design of SAP solutions, focusing on SAP S/4HANA Cloud and BTP. Ensure scalable, maintainable solutions and drive AI integration and development best practices.

Lead strategy and execution for new and improved hardware products, conduct market and consumer research, define requirements and positioning, coordinate cross-functional teams (ID, engineering, QA, China), manage launch gates, packaging, channel selling story, timelines, and post-launch product performance.

Lead and develop a team of digital designers to deliver high-quality, on-brand digital assets across web, email, Design Space, paid and social channels. Maintain design system standards, use analytics to optimize creative, streamline workflows through automation, provide mentorship and cross-functional collaboration to support fast-paced product and marketing launches.

Lead architecture, design, and full-cycle development of consumer products across software and firmware. Manage and grow cross-functional teams, integrate third-party SDKs, collaborate with internal and partner engineering teams onsite, drive technical strategy, and ensure delivery of high-quality cross-platform and embedded systems products.