Jobs at Cricut

Leads iOS technical delivery for Cricut’s engagement and subscription marketing initiatives. Builds Swift and SwiftUI mobile experiences, owns iOS architecture, mentors iOS and Android engineers, and coordinates cross-platform releases. Develops Braze, analytics, subscription, push notification, and in-app messaging integrations while supporting experimentation, personalization, accessibility, testing, reliability, and customer data consent. Partners with Product, Marketing, UX, Analytics, QA, backend, and engineering leadership on planning, delivery, and ongoing improvement.

Leads technical design, development, and delivery of Angular and TypeScript experiences supporting subscription conversion, retention, onboarding, personalization, and customer engagement. Builds reusable components, Braze integrations, analytics instrumentation, A/B tests, and feature flags across web and desktop applications. Partners with Marketing, Product, UX, Analytics, QA, and backend teams; ensures accessibility, performance, testing, monitoring, data quality, and customer consent. Mentors engineers and guides architecture and development practices.

Build, QA, launch, and manage Braze campaigns, Canvases, in-app messages, content cards, banners, and ad placements across desktop and mobile apps. Manage segmentation, personalization, localization, change releases, deep links, and multilingual workflows. Partner with cross-functional and international teams on implementation, testing, and performance optimization. Develop and troubleshoot HTML, CSS, JavaScript, and Braze Liquid while maintaining templates, documentation, and QA processes.

Lead hands-on creation and refinement of printable 3D models for Cricut’s consumer library. Establish visual, functional, UX, and print-quality standards; improve static and parametric 3MF designs; and ensure reliable consumer printing. Build and manage an artist team, define workflows and style guides, review work, set quality criteria, and collaborate with product, software, and content teams. Use AI and automation to accelerate high-volume model production.

Test and qualify firmware and hardware for consumer cutting machines and appliances. Develop and execute test plans, scenarios, and cases; run automation suites; debug results; track defects; and communicate quality risks and end-user feedback to development teams and stakeholders. The role requires testing embedded firmware, wireless and USB connectivity, motor systems, sensing, control systems, and device software across multiple operating systems, while coordinating plans with contract manufacturers.

Drive sales growth and business development across Chile and Peru while managing distributors, retailers, and strategic partners. Oversee replenishment, inventory planning, product availability, sell-in and sell-out execution, purchase orders, forecasts, and marketplace performance. Collaborate with sales, merchandising, demand planning, operations, and marketing teams to optimize inventory productivity, reduce overstock, maintain in-stock levels, support promotions, and achieve financial objectives.

Manage sales growth, distributor and retailer relationships, inventory planning, replenishment, forecasting, purchase orders, and sell-in/sell-out performance across Chile and Peru. Coordinate with sales, marketing, merchandising, operations, demand planning, and supply chain teams to maintain product availability, reduce overstock, improve inventory productivity, resolve chargebacks, and support promotional initiatives. Analyze sales and inventory trends, manage marketplace forecasts, maintain replenishment parameters, and report performance against financial and service-level goals.

Owns ecommerce marketplace growth across North America by managing Amazon advertising, retail media budgets, merchandising, digital shelf optimization, promotional readiness, and partner relationships. The role analyzes ecommerce KPIs, optimizes campaigns and listings, leads business reviews, and collaborates cross-functionally to increase profitable sales, traffic, customer acquisition, market share, and brand visibility.

Manages sales growth, distributor and retail partnerships, replenishment, inventory planning, purchase orders, sell-in/sell-out execution, and marketplace forecasts across Latin America. Coordinates with sales, merchandising, demand planning, operations, and order management teams to optimize product availability, reduce overstock, improve inventory productivity, and achieve financial goals. Requires bilingual English and Spanish communication, strong analytical skills, and experience with replenishment and regional retail partners.

Build and operate Cricut’s scalable batch and streaming data platform on AWS. Own event schemas, ingestion pipelines, data quality, observability, dimensional models, and warehouse performance. Create data foundations and feature pipelines for personalization, recommendations, and machine learning systems, including low-latency serving. Partner with engineering, analytics, data science, and ML teams while establishing engineering standards and mentoring other engineers.

Manages two UK and Ireland consumer electronics retail accounts, building customer relationships and delivering sales growth plans. Responsibilities include account performance analysis, promotions, rebates, forecasting, product data, retailer website content, competitor pricing, marketing coordination, and consumer events. The role requires accurate commercial administration, stakeholder management, and collaboration with sales and retail marketing teams, with opportunities to expand into additional retail, telecommunications, and supermarket accounts.

Leads sales and channel marketing growth across Eastern Europe from Poland. Manages distributors, retail accounts, e-commerce and marketplace performance, including sales targets, conversion, campaigns, promotions, pricing, visibility and reporting. Localizes regional marketing initiatives, coordinates partner execution, identifies market opportunities, and builds relationships with retailers, marketplaces and internal teams. Requires strong commercial judgment, analytical ability, project management, and fluency in English and Polish.

Leads social media and influencer marketing across Benelux and Nordic markets. Owns regional editorial calendars, content localization, creator sourcing, community manager coordination, agency partnerships, campaign execution, performance analysis, and budget optimization. Develops local brand partnerships and consumer activations while ensuring creator content aligns with brand, audience, compliance, and business objectives. Requires strong communication, analytical, relationship-building, and marketing budget management skills, plus fluency in English and Dutch.

Drive Cricut’s sales growth in France by developing retail and online partnerships, acquiring and expanding accounts, managing forecasts and pricing, negotiating agreements, and exceeding revenue and profitability targets. The role develops sales strategies, leads account reviews, monitors performance, identifies market opportunities, builds partner relationships, and collaborates with marketing and support teams. It is home-based in France, preferably near Paris, and requires strong knowledge of consumer electronics, creative markets, and partner needs.

Leads and mentors an engineering team building AI-powered features for client-facing applications. Partners with Product and UX to define roadmaps, architects AI integrations, evaluates models and vendors, and ships reliable production software. Responsibilities include hands-on coding, AI evaluation and monitoring, safety and privacy controls, telemetry, progressive rollouts, testing, and cost and latency optimization. The role also promotes responsible use of AI-assisted development tools and translates ML capabilities into customer-focused product experiences.

Build and ship production backend services and APIs using C#/.NET and Python. Responsibilities include architecture, API contracts, scalability, automated testing, CI/CD, observability, progressive deployments, incident response, and AI-assisted development. Collaborate with product, UX, and client engineering teams while contributing to technical strategy, code reviews, and service ownership.

Develop and debug bare-metal embedded firmware for microcontrollers, support board bring-up, control motors and solenoids, process sensor data, troubleshoot low-level interfaces, and create C/C++ tools for testing and manufacturing. Collaborate with hardware and engineering teams throughout the product lifecycle while contributing to code reviews, documentation, and design reviews.

Develop and debug embedded firmware for microcontrollers, RTOS, SoCs, and single-board computers. Bring up hardware, implement motor and actuator control, process sensor data, troubleshoot low-level interfaces, and build C/C++ testing and manufacturing tools. Collaborate with hardware, product, and engineering teams throughout the product lifecycle while maintaining code quality through reviews, documentation, and revision control.

Lead the business strategy and growth of Cricut Creative Labs, a portfolio of digital creative tools and content platforms. Own the initiative’s analytics, finance, marketing, content strategy, KPIs, budget, and P&L while partnering with Product and Engineering. Define market opportunities, prioritize creative categories, develop go-to-market plans, build marketplace capabilities, and scale subscriber adoption, engagement, and monetization with startup-level speed.

Leads global strategy, development, launch, and post-launch management for consumer hardware products. Responsibilities include market and consumer research, product positioning, business planning, forecasting, P&L management, requirements definition, cross-functional execution with engineering and manufacturing teams, packaging, channel marketing, launch gates, timelines, and performance tracking. The role requires strong global product management, consumer electronics, analytical, communication, and collaborative leadership experience.