Jobs at Cricut

Own the architecture, reliability, scalability, security, and cost management of Cricut’s AWS platform infrastructure. Lead infrastructure-as-code practices, monitoring, incident response, SLO/SLI development, and blameless postmortems. Partner with engineering teams on platform strategy, evaluate AI/ML infrastructure, mentor engineers, and participate in 24/7 SRE on-call coverage.

Lead development of production features for iOS, Android, and Electron/Angular applications that connect with hardware over Bluetooth, BLE, USB, and Wi-Fi. Responsibilities include architecture, performance optimization, security, automated testing, CI/CD, progressive releases, telemetry, and hardware integration. The role also requires practical use of agentic coding and AI tools, backend API development, platform-native UI and concurrency expertise, and collaboration with product, UX, and engineering teams.

Lead development and delivery of production client applications across iOS, Android, or Electron/Angular. Build high-performance 2D graphics editing and rendering features, optimize application performance, maintain security, write automated tests, and drive CI/CD and progressive releases. Use agentic AI coding tools and integrate AI capabilities where appropriate. Partner with product and UX teams, own release telemetry and quality, and mentor engineers through code reviews and knowledge sharing.

Architect and build a cross-platform design product spanning mobile, desktop, web, cloud services, connected cutting machines, and hardware integrations. Lead AI-native engineering practices, LLM feature integration, architecture governance, secure and reliable connectivity, backend APIs, large-scale modernization, and safe releases. Partner across product, design, QA, firmware, manufacturing, and security while mentoring engineers and remaining approximately 90% hands-on.

Lead vision, strategy, roadmap, and execution for Cricut’s design software platform, focusing on canvas interactions, backend architecture, usability, and content experiences. Gather member insights, metrics, research, and competitive data to define requirements. Collaborate with UX, QA, content, software development, marketing, and analytics teams through launch and ongoing optimization. Identify content gaps, shape content strategy, and drive product improvements in a fast-paced cross-functional environment.

Own the product roadmap for Cricut Creative Labs’ digital creative tools and content experiences. Lead discovery, requirements, prioritization, execution, cross-functional alignment, launches, customer insight gathering, analytics, and continuous product improvement. Partner with Engineering, UX, Marketing, Customer Service, Analytics, Content, and leadership to deliver products that meet customer and business goals.

Build and operate scalable AWS batch and streaming data pipelines, event platforms, data quality frameworks, warehouse models, and ML feature infrastructure. Support personalization, recommendation, AI, experimentation, and model-serving workflows while optimizing Redshift performance. Lead technical architecture, establish engineering standards, mentor engineers, and collaborate with product, analytics, data science, and ML teams.

Manages complex electro-mechanical hardware development projects from planning through testing and production. Coordinates engineering, software, product management, quality, suppliers, and contract manufacturers while controlling budgets, schedules, risks, issues, and product requirements. Leads technical problem solving, systems integration, stakeholder communications, testing, and inspection activities. The role requires regular international travel to manufacturing partners in Asia, including at least four trips annually.

Build and own Cricut’s parametric 3D model library, including reference-quality models, modeling standards, reusable templates, parameter systems, validation methods, and automation. Ensure models remain attractive and producible across customization ranges. Direct external contractors through briefs, acceptance criteria, QA, and reviews, while partnering with product and software teams on parametric controls and using AI to streamline production.

Leads global strategy, development, launch, and ongoing management of consumer hardware products. Responsibilities include product business planning, market and consumer research, positioning, requirements definition, cross-functional collaboration with engineering and manufacturing teams, launch governance, packaging, channel marketing, forecasting, P&L management, and post-launch performance tracking.

Creates on-brand digital assets for websites, emails, product pages, social media, paid advertising, and in-app experiences. Collaborates with Marketing, Product Management, Copy, and DTC teams to maintain visual consistency. Uses Figma and Adobe Creative Suite, follows brand guidelines, optimizes designs for usability and performance, and iterates based on data and user feedback.

Plans and executes cross-functional New Product Introduction projects from concept through launch and handover. Coordinates Engineering, Manufacturing, Quality, Supply Chain, suppliers, tooling, NPI builds, factory readiness, and ramp-to-volume activities. Owns schedules, milestones, risks, budgets, dashboards, governance, stakeholder alignment, supplier performance, and executive reporting while ensuring projects meet scope, cost, timeline, and quality objectives.

The Software QA Engineer will design and execute testing across web, mobile, desktop, API, hardware, and AI-powered products. Responsibilities include test planning, functional and regression testing, API validation, troubleshooting client-server issues, defect management, release readiness, and connected-device qualification. The role also evaluates AI output quality, reliability, bias, hallucinations, and safety. Collaboration with Product, Engineering, Design, Data Science, and Program teams is required in an in-office Agile environment.

Own and develop Cricut’s global patent program across invention harvesting, patent drafting and prosecution, freedom-to-operate analysis, portfolio strategy, competitive intelligence, licensing, enforcement, and disputes. Advise engineering, product, and business teams on patentability, risk mitigation, design-around strategies, and intellectual property decisions. Manage outside counsel and international patent matters while supporting IP-related agreements and commercial transactions.

Own system-level integration, validation, troubleshooting, and optimization of 3D printer platforms from prototype through mass production. Integrate mechanical, electrical, firmware, software, thermal, motion, and manufacturing subsystems; lead bring-up, root-cause investigations, validation, reliability, calibration, and issue resolution. Partner with engineering, quality, manufacturing, supplier, and operations teams to improve print performance, product reliability, manufacturability, production readiness, and manufacturing yield.

Lead a small UX visual design team to create pixel-perfect, cross-platform visuals and a cohesive visual design system. Collaborate across UX, research, product, engineering, and marketing; participate in the full user-centered design process; mentor designers; maintain brand integrity; and deliver implementation-ready designs that simplify complex interactions.

Design intuitive desktop and mobile user experiences for consumer-facing software, collaborate cross-functionally, participate in user research and A/B testing, create prototypes, evolve UX language and systems, and manage multiple projects to deliver cohesive hardware-software experiences.

Leads hardware engineering strategy, product development, team hiring and mentoring, project prioritization, manufacturing partner evaluation, budgeting, prototyping, production, risk management, and cross-functional collaboration. Partners with Product, Software, UX, and Industrial Design teams to deliver consumer products, resolve critical issues, maintain schedules, and develop technology roadmaps.

Support suppliers and contract manufacturers to resolve product and process issues across product lifecycles. Create and review 3D CAD and 2D drawings, perform DFMA/DFI/DTC reviews, approve tooling and FAI, lead root-cause analysis (8D/5-Why), apply statistical methods and DOE, validate functional/reliability performance, and drive cost-reduction and continuous-improvement initiatives.

The Marketing Manager will own and execute Cricut's marketing strategy in the Philippines, managing campaigns, partnerships, and driving engagement across digital and retail channels.