Jobs at Cricut

The Software QA Engineer will design and execute testing across web, mobile, desktop, API, hardware, and AI-powered products. Responsibilities include test planning, functional and regression testing, API validation, troubleshooting client-server issues, defect management, release readiness, and connected-device qualification. The role also evaluates AI output quality, reliability, bias, hallucinations, and safety. Collaboration with Product, Engineering, Design, Data Science, and Program teams is required in an in-office Agile environment.

Own and develop Cricut’s global patent program across invention harvesting, patent drafting and prosecution, freedom-to-operate analysis, portfolio strategy, competitive intelligence, licensing, enforcement, and disputes. Advise engineering, product, and business teams on patentability, risk mitigation, design-around strategies, and intellectual property decisions. Manage outside counsel and international patent matters while supporting IP-related agreements and commercial transactions.

Own system-level integration, validation, troubleshooting, and optimization of 3D printer platforms from prototype through mass production. Integrate mechanical, electrical, firmware, software, thermal, motion, and manufacturing subsystems; lead bring-up, root-cause investigations, validation, reliability, calibration, and issue resolution. Partner with engineering, quality, manufacturing, supplier, and operations teams to improve print performance, product reliability, manufacturability, production readiness, and manufacturing yield.

Lead a small UX visual design team to create pixel-perfect, cross-platform visuals and a cohesive visual design system. Collaborate across UX, research, product, engineering, and marketing; participate in the full user-centered design process; mentor designers; maintain brand integrity; and deliver implementation-ready designs that simplify complex interactions.

Design intuitive desktop and mobile user experiences for consumer-facing software, collaborate cross-functionally, participate in user research and A/B testing, create prototypes, evolve UX language and systems, and manage multiple projects to deliver cohesive hardware-software experiences.

Lead the development of new creative products and AI-powered experiences, defining strategies, conducting user research, and collaborating across teams to ensure successful execution.

Leads hardware engineering strategy, product development, team hiring and mentoring, project prioritization, manufacturing partner evaluation, budgeting, prototyping, production, risk management, and cross-functional collaboration. Partners with Product, Software, UX, and Industrial Design teams to deliver consumer products, resolve critical issues, maintain schedules, and develop technology roadmaps.

Lead zero-to-one development of consumer creative products, marketplaces, and AI-powered experiences. Own product strategy, roadmaps, prioritization, user research, prototyping, requirements, metrics, monetization, and launches. Partner with engineering, design, research, and leadership while balancing business strategy with technical execution. The role requires high autonomy, strong product judgment, rapid decision-making, and comfort operating across technical, creative, and business domains.

Manage electro-mechanical product development projects end-to-end: plan, integrate systems, track cost/schedule/risks, coordinate testing, suppliers, and cross-functional teams, and communicate status to stakeholders. Requires regular travel to Asia and close on-site collaboration.

Lead strategy, development, launch, and ongoing management of global consumer electronics products. Responsibilities include product business planning, market and competitive analysis, consumer research, positioning, requirements definition, forecasting, P&L management, cross-functional execution, packaging, channel marketing, launch support, milestone tracking, and post-launch performance management.

Architect and implement a cross-platform design product across client apps, cloud services, and device connectivity. Champion AI-native engineering practices, drive end-to-end architecture and ADRs, ensure security/reliability/observability, own delivery and release health, and mentor engineering leaders while partnering cross-functionally across product, design, firmware, and security.

Support suppliers and contract manufacturers to resolve product and process issues across product lifecycles. Create and review 3D CAD and 2D drawings, perform DFMA/DFI/DTC reviews, approve tooling and FAI, lead root-cause analysis (8D/5-Why), apply statistical methods and DOE, validate functional/reliability performance, and drive cost-reduction and continuous-improvement initiatives.

The Marketing Manager will own and execute Cricut's marketing strategy in the Philippines, managing campaigns, partnerships, and driving engagement across digital and retail channels.

The Korea Marketing Manager will develop and execute Cricut's marketing strategy, focusing on brand awareness, community engagement, and sales through digital and retail channels, while managing influencer partnerships and local market nuances.

The Taiwan Marketing Manager will execute Cricut's marketing strategy in Taiwan, managing campaigns, influencer partnerships, and retail activations to drive brand awareness and sales.

The Thailand Marketing Manager will execute Cricut's marketing strategy, focusing on brand awareness, digital initiatives, influencer partnerships, and community building in Thailand.

Lead end-to-end product vision for content consumption and onboarding in Design Space. Define roadmap, gather user insights, prioritize features, collaborate with UX/Engineering/Content/Marketing, run data-driven experiments, optimize activation and engagement, and oversee post-launch performance.

Lead the ERP transformation for Cricut by spearheading the SAP S/4HANA Cloud ecosystem, focusing on operational excellence, stakeholder engagement, and AI-enabled innovation.

Lead the architecture and design of SAP solutions, focusing on SAP S/4HANA Cloud and BTP. Ensure scalable, maintainable solutions and drive AI integration and development best practices.

Lead strategy and execution for new and improved hardware products, conduct market and consumer research, define requirements and positioning, coordinate cross-functional teams (ID, engineering, QA, China), manage launch gates, packaging, channel selling story, timelines, and post-launch product performance.