Braze Solutions Architect, In-App Marketing

Cricut® empowers people to make and personalize almost anything—from custom cards and apparel to everyday items and home décor. Our smart cutting machines, design apps, and materials make creativity easy and accessible for everyone. We believe everyone is born creative, and our mission is to put the power of handmade into the hands of all. With a passionate community of Makers around the world, Cricut helps turn inspiration into real, tangible creations—one project at a time. 

Let’s make. 

Cricut is seeking a technically skilled Braze Solutions Architect to join our Omni-Channel Marketing team. This hands-on role builds and manages Braze canvases, in-app messages, content cards, banners, and ad placements across Design Space desktop, iOS, and Android apps. 

The role supports a growing portfolio of in-app marketing programs across the business, with a key focus on subscription growth. Key responsibilities include recurring campaign execution, technical change management, and international scaling through multilingual content and localization workflows. 

Responsibilities 

• Build, QA, launch, and manage Braze canvases, campaigns, and in-app placements, with a focus on subscription acquisition, conversion, and retention. 
• Manage ad updates and change requests across business teams, including content rotations, audience eligibility, placement configuration, release schedules, and testing. 
• Develop and troubleshoot HTML, CSS, JavaScript, and Braze Liquid for dynamic, personalized experiences. 
• Manage multilingual content and localization workflows, including translations, language variants, fallback logic, and market-specific targeting. 
• Configure segmentation, behavioral triggers, and Canvas logic to support relevant messaging across the customer journey. 
• Coordinate requirements, placements, and timing across local and international business teams, partnering with Engineering, Subscriptions, Product, DTC, UX, and Data on technical implementation. 
• Perform QA across app clients and languages, validating rendering, targeting, deep links, personalization, and tracking. 
• Execute A/B and multivariate tests, monitor performance, and recommend improvements. 
• Maintain reusable templates, documentation, and QA and change-management processes. 

• 5+ years of experience in marketing technology, technical campaign operations, or solutions architecture. 
• Hands-on Braze experience building and managing Canvases, campaigns, segmentation, personalization, and in-app messaging required. 
• Ability to translate business requirements into technical solutions and manage recurring releases across teams and markets. 
• Proficiency in HTML/CSS and JavaScript, including the ability to independently modify and troubleshoot code. 
• Experience with Braze Liquid for dynamic content and personalization. 
• Strong technical understanding of SDK concepts, event-driven data flows, deep linking, and QA across desktop and mobile apps. 
• Experience managing multilingual campaigns or localization workflows. 
• Strong problem-solving, communication, documentation, and organizational skills. 
• Experience translation management platforms, API and webhook integrations preferred. 
• Experience using AI tools and Model Context Protocol (MCP) servers to automate workflows and support technical troubleshooting preferred. 

We’ve Got You Covered 

At Cricut, we take care of our people. Enjoy competitive Medical, Dental, and Vision coverage, a 401(k) match, generous PTO, tuition reimbursement, and a yearly lifestyle stipend to support your wellness and passions. You’ll also receive exclusive employee discounts—and best of all, you’ll be surrounded by some of the most talented, creative, and curious minds out there. 

A Quick Note Before You Apply… 

Cricut is in an exciting chapter of transformation. We’re evolving fast—refining our strategy, growing our teams, and raising the bar across everything we do. This is an incredible opportunity for the right kind of person—but it’s not for everyone. 

We’re looking for A-players—people who thrive in dynamic environments, turn challenges into momentum, and consistently deliver their best work. If that sounds like you, read on. 

Here’s what makes someone a great fit for this role (and for this moment at Cricut): 

• You move with urgency. You don’t wait for perfect clarity to act—you start, learn, and adjust. 
• You set high standards. You take ownership, deliver quality, and hold yourself accountable. 
• You stay focused when things move fast. You prioritize what matters most and tune out the noise. 
• You collaborate like a pro. You elevate others, communicate clearly, and bring a low-ego, high-output energy. 
• You embrace AI as part of your toolkit. From idea exploration to data analysis and creative problem-solving, you leverage AI to accelerate innovation and amplify impact—because technology and creativity go hand-in-hand here. 

One More Thing (It’s a Big One) 

This role is in-office at least 4-5 days per week. We believe real collaboration, innovation, and culture are built face-to-face. If you’re energized by working alongside smart, kind, creative people—and love those hallway conversations that spark the next great idea—you’ll feel right at home. 

If you’re looking for a fully remote role, this may not be the right fit. But if you’re excited by challenge, purpose, and building something better—let’s make something amazing together. 

Relocation Statement: 

• This position is not eligible for relocation assistance.  

What to Do Next: Please attach your resume, cover letter and/or include links to your portfolio or other social presence. If you want to show your super powers in other ways – include that information too. You can be sure that Cricut® is an employer who values individuality, equality and diversity, so tell us what you’re all about. If you are a Maker or a DIY enthusiast, whether you think you are a good one or not, we would love to hear about it when you send us your information. 

Cricut® is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. This position is contingent on successfully completing a Criminal Background Check upon hire. Cricut participates in E-Verify.