Teams at Cricut

Lead strategy, roadmap, and execution for Cricut Access subscriptions to drive acquisition, engagement, retention, and monetization. Partner cross-functionally, use customer insights and experimentation, define requirements, and deliver subscription experiences and platform features that increase lifetime value.

Lead marketing strategy and execution for Cricut Services (DTF, Finished T-Shirts, Creative Lab). Drive awareness, acquisition, and growth through integrated campaigns, influencer and creator programs, partnerships, social and paid channels. Collaborate cross-functionally, define KPIs, analyze performance, and iterate on tactics to increase engagement, conversion, and revenue.

Retouch and composite lifestyle and product photography for marketing across channels. Perform color grading, RAW processing, set extensions, object replacements, and prepare production-ready assets. Collaborate with photographers and creative teams, manage workflows in a DAM, leverage AI-assisted tools, and ensure consistent color, lighting, and brand standards across high-volume projects.