Teams at Cricut

Manage the development and go-to-market strategy for Cricut’s global hardware product portfolio. Responsibilities include analyzing market opportunities, building business cases, gathering consumer insights, defining products, and making strategic trade-offs. The role collaborates with industrial design, engineering, sales, marketing, operations, and global manufacturing teams to launch and enhance physical consumer products.

Lead the business strategy and growth of Cricut Creative Labs, a portfolio of digital creative tools and content platforms. Own the initiative’s analytics, finance, marketing, content strategy, KPIs, budget, and P&L while partnering with Product and Engineering. Define market opportunities, prioritize creative categories, develop go-to-market plans, build marketplace capabilities, and scale subscriber adoption, engagement, and monetization with startup-level speed.

Leads global strategy, development, launch, and post-launch management for consumer hardware products. Responsibilities include market and consumer research, product positioning, business planning, forecasting, P&L management, requirements definition, cross-functional execution with engineering and manufacturing teams, packaging, channel marketing, launch gates, timelines, and performance tracking. The role requires strong global product management, consumer electronics, analytical, communication, and collaborative leadership experience.