Jobs at BetterMe

Manages photo and video post-production from intake through delivery, coordinating contractors, editors, retouchers, colorists, VFX artists, and AI creators. Responsibilities include assigning specialists, writing briefs, reviewing quality, providing feedback, managing timelines, budgets, and resources, and optimizing technical and creative workflows. The role focuses primarily on e-commerce visual content and requires strong attention to detail, communication, organization, and problem-solving skills.

Develop and scale TikTok user acquisition campaigns, manage budgets, test audiences and creatives, identify platform trends, and use AI tools to accelerate experimentation. Translate performance data into creative briefs, forecasts, reports, and full-funnel acquisition strategies while collaborating with analytics and creative teams.

Manage and scale Google Ads Demand Gen campaigns, including YouTube video advertising. Develop creative testing strategies, conduct audience and competitor research, optimize budgets and bidding, analyze performance and attribution, and drive user acquisition through data-informed growth initiatives.

Find and recruit creators and actors for BetterMe marketing campaigns, manage collaborations from outreach through final content delivery, and prepare briefs, references, scripts, styling, and location guidance. Build creator relationships, improve content for conversions, and coordinate multiple collaborations across social platforms. The role requires strong social media trend awareness, communication, negotiation, talent-sourcing skills, and upper-intermediate English.

Create high-performing visual content for digital advertising and marketing. Develop concepts, design engaging creatives, collaborate with Creative and Marketing teams, and contribute fresh ideas to elevate creative standards.

Create AI-generated images, videos, characters, and other content for social and ad campaigns. Select and integrate AI models into workflows, refine prompts, adapt visuals to briefs, and collaborate with designers, marketers, R&D, and creators.

Create and adapt attention-grabbing advertising and social videos for multiple platforms, animate static graphics, generate video variations, use AI tools, and collaborate with marketing to localize and optimize creatives.

Create and adapt 2D animated videos and advertising creatives for social platforms using existing project collections. Work from briefs to produce platform- and localization-specific edits, apply motion design principles, and collaborate within a growing motion team while learning tools and techniques.

Execute and optimize advertising campaigns on Google Ads, developing strategies for user acquisition, analyzing performance, and collaborating with teams for improved outcomes.

Design and build AI agents and LLM-based solutions to automate engineering workflows, improve developer productivity, implement RAG/context engineering, and create best-practice guidelines for scaling agent systems.

Develop and maintain scalable backend services primarily in Go (with some PHP), migrate business logic from PHP monoliths to Go, ensure production stability and performance, improve CI/CD and observability, collaborate with product teams, conduct code reviews, and write unit tests. Work with relational databases, messaging systems, caching, containers, and Kubernetes to operate high-load services.