Teams at Better Collective

Leads SEO, content, audience growth, and affiliate performance across North American assets. Sets strategy, guides technical SEO and content execution, champions AI and emerging search practices, improves content quality, collaborates across product, data, development, PR, and commercial teams, and connects organic growth initiatives to revenue, budgets, and business performance.

Lead Better Collective’s group-wide CRM and lifecycle strategy across global sports media brands. Build scalable operating models, automated customer journeys, segmentation, personalisation, and coordinated multi-channel communications. Partner with Product, Data, Technology, Editorial, Commercial, Subscription, and Compliance teams to activate first- and zero-party data. Establish measurement, experimentation, dashboards, and playbooks that improve registration, engagement, conversion, retention, reactivation, revenue, and customer lifetime value.

Own day-to-day operations for the AffiliReach sub-affiliate platform, including account, campaign, deal, commission, tracking, bonus, and promotional configuration. Manage tracking links, attribution, troubleshooting, data discrepancies, campaign launches, documentation, and platform administration. Collaborate with Commercial, Product, BI/Data, and technical teams to onboard publishers and brands, resolve issues, and maintain accurate, scalable operational processes.