At Better Collective, we build sports media and technology products for fans around the world.
Better Collective is a global digital sports media group on a mission to excite sports fans and build communities worldwide. We operate at the intersection of sports, media, technology, betting, and prediction markets.
With brands like FUTBIN, HLTV, Action Network, Playmaker HQ, VegasInsider, Bolavip, FutbolSites, and more, we engage 450+ million monthly users worldwide.
We combine the scale of a corporation with the speed and mindset of a startup.
Our teams work across multiple markets and disciplines, with a strong focus on innovation, collaboration, and building products and experiences that sports fans genuinely enjoy.
About the roleWe’re looking for a Content Manager/Writer (Sportsbooks & Prediction Markets) to join Better Collective and help us write data-driven articles, platform reviews, and updated content using AI tools and SEO best practices to grow audience reach. You will collaborate with teams across all sportsbooks and prediction markets and contribute to content, editing, and SEO across all the brands.
What you'll be doingResearch, analyze, and report on prediction market platforms and U.S. sportsbooks.
Write 1,000-5,000-word evergreen articles incorporating E-E-A-T, proprietary data, expert insights, and real-life user experience on promos/products.
Update existing articles and pages on site across all brands.
Cover, write, and edit content using AI tools for keywords, editing, and streamlining content workflows.
2 to 5+ years of professional journalism or digital content creation related to sportsbooks and prediction markets.
Expert-level subject matter knowledge on sportsbooks and prediction markets to provide unique insights.
Ability to use AI tools to create clear written insights and streamline content.
Ability to showcase real-life experience and direct user feedback with promos and products.
Experience in content management, on-page updates, and editing.
Implementation of SEO best practices to grow audience reach.
Nice to have:
Experience with Surfer SEO.
The opportunity to work with talented colleagues across multiple countries and cultures
A high level of ownership and trust in your work
Flexibility in how and where you work (depending on location and team setup)
Learning and development opportunities as you grow your career
The chance to work with products and brands used by millions of sports fans worldwide
Please submit your CV in English.
We look forward to hearing from you.
#LI-BC
Skills Required
- 2 to 5+ years of professional journalism or digital content creation related to sportsbooks and prediction markets
- Expert-level knowledge of sportsbooks and prediction markets
- Ability to use AI tools to create clear written insights and streamline content workflows
- Real-life experience with sportsbook and prediction market promotions and products
- Experience in content management, on-page updates, and editing
- Experience implementing SEO best practices
- Experience with Surfer SEO
What We Do
Better Collective is a digital sports media group operating a House of Brands of digital sports media, sports betting media and esports & gaming communities. We are on a mission to excite sports fans through engaging content and foster passionate communities worldwide. Incorporated in Denmark in 2004, Better Collective remains under the direct management of its founders, Jesper and Christian. Since our inception, we have undergone substantial growth, driven by successful acquisitions to realize our vision of becoming the leading digital sports media group. Headquartered in Copenhagen, Denmark, and dual listed on Nasdaq in Stockholm and Copenhagen, Better Collective operates globally and + 1,500 colleagues. At its core, Better Collective covers a vast range of sports that spans from the most popular leagues such as the Premier League and NFL to niche competitions. With our brands, fans can explore the exciting world of sports through various content formats such as exclusive videos, engaging podcasts, editorial sports news as well as expert insights and tips into the latest and upcoming sports events. Our wide range of content engages a sports audience of more than 450 million visits each month across our House of Brands - The digital home of sports fans. These brands include HLTV, FUTBIN, Action Network, Playmaker HQ, Bolavip, and AceOdds - just to name a few. We have a dream team of highly talented employees with a unique set of digital capabilities and a strong track record in attracting and driving sports fans to our brands. In combination with engaging content offerings, we are able to build and grow a strong and loyal audience across our brands.
