Jobs at Babbel

Own the vision, strategy, and roadmap for Babbel Labs’ AI content generation product. Lead generative AI workflows, prompting, evaluation, quality loops, and human-in-the-loop processes. Define content quality standards, metrics, and prioritization using learner, reviewer, expert, and business insights. Partner with engineering, design, data, and learning content teams from discovery through launch. The role requires shipping complex GenAI products, managing ambiguity, aligning stakeholders, and scaling content creation across languages and learning levels.

Leads global paid social, influencer, and emerging-channel growth strategy to increase subscriptions, revenue, ROAS, and customer lifetime value. Owns budgets, forecasting, experimentation, creative testing, attribution, and performance optimization across markets. Manages two direct reports, agency and platform relationships, and cross-functional initiatives. Drives AI and automation adoption to improve campaign execution, reporting, decision-making, and team workflows.

Support paid advertising campaigns across search, app, social, and display channels. Monitor budgets and performance, build reports, analyze campaign and subscriber data, research competitor advertising, and help test ad copy, creative, landing pages, and audiences. Collaborate with Creative, Analytics, Product, and Martech teams while gaining practical performance marketing experience.

Lead technical strategy and architecture for AI-powered content systems across the organisation. Define standards for AI evaluation, governance, observability, security, and reliability. Influence roadmaps with senior stakeholders, identify risks and opportunities, mentor senior engineers, and lead complex cross-team initiatives. Combine hands-on delivery of AI/ML production systems with organisation-wide technical direction to ensure scalable, measurable impact on product and learner outcomes.

Own Babbel’s pricing, packaging, and monetization strategy across products, markets, and customer segments. Lead subscription, family plan, add-on, trial, discount, and offer decisions from customer research and quantitative modeling through experimentation, launch, and measurement. Build pricing frameworks and capabilities while partnering with Product, Growth, Marketing, Finance, Data, and Engineering to improve revenue, conversion, retention, and acquisition efficiency.

Leads Babbel’s Data Platform team, combining people leadership with hands-on technical direction. Responsibilities include developing data engineers, delivering reliable pipelines and infrastructure, establishing observability and incident management, partnering with cross-functional stakeholders, and building governed, scalable platforms for analytics, data science, product, engineering, AI, and agent workloads.

Reviews Spanish learning content for Dutch-speaking learners across text, audio, and images. Ensures Dutch instructions and translations are natural, Spanish content is accurate, and curriculum progression is effective. Evaluates AI-generated content, documents actionable feedback, identifies recurring issues, and contributes to quality standards and review guidelines while collaborating with linguists, product managers, strategists, and engineers.

Review French learning content across text, audio, and images for accuracy, naturalness, clarity, cultural authenticity, and consistency. Evaluate curriculum structure, progression, and learning goals; quality-check AI-generated content; document actionable feedback; and help develop review guidelines and standards. Collaborate independently with linguists, content strategists, product managers, and engineers to improve the learner experience.

Reviews American English learning content for German-speaking learners across text, audio, and images. Ensures accuracy, naturalness, consistency, cultural appropriateness, and alignment with US English conventions. Evaluates curriculum progression, German translations, and AI-generated content; identifies learner-impacting issues and provides actionable feedback. Contributes to quality guidelines and collaborates with linguists, content strategists, product managers, and engineers.

Reviews British English learning content for German-speaking learners across text, audio, and images. Ensures accuracy, naturalness, UK language conventions, translation quality, curriculum progression, and learner clarity. Evaluates AI-generated content, identifies recurring issues, provides actionable feedback, and helps develop review guidelines and quality standards while collaborating with linguists, content strategists, product managers, and engineers.

Build and operate an internal developer platform to enable product teams to deploy and run services. Lead cloud migration to a modern, cloud-native AWS setup, design infrastructure and system architecture, implement IaC and delivery pipelines, and collaborate closely with product engineers to unblock them. Use TypeScript/Node and coding agents as part of daily development.

Lead development of core iOS learning experiences as an individual contributor: design and ship a distributable Swift package, prototype features, define APIs and contracts, write tests, collaborate with product/design/backend, and maintain CI/CD and agent-driven tooling to improve learning paths, exercises, and real-time speaking features.