About Babbel Labs
Babbel Labs is building the future of language learning. We're an AI-first, independent company within the Babbel group, based in Berlin. Our teams bring AI, R&D and product together to ship experiences that set a new standard for how people learn.
Your Learning Journey in This Role
We are looking for a Head of Pricing & Monetization to define and evolve Babbel’s pricing, packaging and monetization strategy. You will lead pricing decisions across existing and new products, including subscription plans, family plans, add-ons, trials and offers.
This is a hands-on individual-contributor role, with the opportunity to build a pricing function over time. You will work across Product, Growth, Marketing, Finance, Data and Engineering to turn customer insight and commercial analysis into pricing decisions that improve sustainable growth.
How You’ll Make an Impact
Own Babbel’s pricing and monetization strategy across products, markets and customer segments, and develop the frameworks and processes behind it.
Design pricing and packaging for new products and models, including subscription options, family plans and add-ons.
Lead pricing decisions for existing plans, free trials, offers and customer segments, from analysis and modelling through to cross-functional alignment and launch.
Establish clear principles for discounts, promotions and offers across Marketing and CRM, and improve pricing pages, checkout and subscription flows.
Measure the impact of pricing decisions on revenue, conversion, retention and acquisition costs, using experimentation and analysis to continuously improve performance.
Your Skills and Qualifications
We think you’ll need the following experience to succeed in the role:
Senior-level experience owning pricing or monetization in a fast-growing technology, subscription, digital product or consumer business.
A proven track record of leading significant pricing or packaging changes end to end, from customer and market insight through to modelling, stakeholder alignment, launch and post-launch measurement.
Experience building or scaling pricing capabilities, frameworks or ways of working, and partnering with Product, Engineering, Growth, Marketing, Finance and Data teams.
In addition, here are the skills and capabilities we’re looking for:
Commercial and strategic judgement: Understands how pricing and packaging affect revenue, conversion, retention, customer acquisition and long-term customer value, and can make sound trade-offs.
Quantitative and technical fluency: Comfortable with pricing methods such as elasticity analysis, willingness-to-pay research, segmentation, forecasting and experiment analysis. Able to build models, work with data and use code where appropriate.
Product execution and experimentation: Translates pricing strategy into clear product requirements, experiments and launches. Uses AI tools and coding agents to prototype, test and iterate efficiently.
Communication, influence and ownership: Explains complex analysis clearly to both technical and executive audiences, persuades senior stakeholders, creates clarity in ambiguous situations and drives decisions through to completion.
You will work across Product, Growth, Marketing, Finance, Data and Engineering, building alignment around pricing decisions and helping teams move from analysis to action.
The role requires strong analytical depth, commercial judgement and hands-on execution. You should be comfortable working independently, challenging assumptions constructively and taking ownership without a large team around you.
Babbel’s operating language is English, so professional fluency in written and spoken English is required.
Please note that our company’s operating language is English, so you will need to be able to work in English.
Why Join Babbel Labs
Work on a mission-driven product with global impact.
Shape how AI is used responsibly in education.
Collaborate with experienced product, engineering, and language experts.
Flexible working models, learning budgets, and free language learning.
An inclusive, supportive environment that values curiosity and growth.
Diversity at Babbel
As part of our ongoing journey towards building a diverse, equitable and inclusive company, we welcome everyone to apply, especially those individuals who are underrepresented in tech. We are a learning company, inside and out, and we encourage you to apply even if you do not fit all the technical requirements - all candidates are assessed based on skills, qualifications and on our business needs. Please state your pronouns in your application, and let us know if you’d like to be addressed by a name other than the one appearing on your official documents. If you have a disability or special need, feel welcome to inform us, so that we can provide you with the proper assistance in the application process.
Skills Required
- Senior-level experience owning pricing or monetization in a fast-growing technology, subscription, digital product, or consumer business
- Track record leading significant pricing or packaging changes end to end, including customer and market insight, modeling, stakeholder alignment, launch, and post-launch measurement
- Experience building or scaling pricing capabilities, frameworks, or ways of working
- Experience partnering with Product, Engineering, Growth, Marketing, Finance, and Data teams
- Commercial and strategic judgment regarding revenue, conversion, retention, customer acquisition, and long-term customer value
- Quantitative and technical fluency in elasticity analysis, willingness-to-pay research, segmentation, forecasting, and experiment analysis
- Ability to build models, work with data, and use code where appropriate
- Experience translating pricing strategy into product requirements, experiments, and launches
- Ability to use AI tools and coding agents to prototype, test, and iterate
- Strong communication, influence, ownership, and stakeholder management skills
- Professional fluency in written and spoken English
What We Do
Babbel is the top-selling language learning platform. Driven by our purpose – to create mutual understanding through language – we build products that help people connect and communicate across cultures. Through self-study lessons with Babbel, instructor-led live classes with Babbel Live, Babbel for Business, our own podcast series, and our magazine, our users can focus on using a new language in real situations with real people. And it works: studies with Yale University, City University of New York, and Michigan State University prove that Babbel gets users to speak with confidence. The key is a blend of humanity and technology. More than 60,000 lessons in 15 languages are hand-crafted by more than 200 linguists, and user behaviour is constantly analysed to shape and improve the learner experience. The Babbel team is as diverse as our content. Based in Berlin, Germany, and New York, USA, 1,000+ Babbelonians from over 80 nationalities represent the diverse backgrounds, characteristics, and perspectives that make each person unique. Building genuine connections with our users is what sets Babbel apart, making it the world's leading language-learning platform with more than 16 million subscriptions sold. Founded in 2007 as the pioneering online language learning platform, we've grown steadily over the years. In 2023, Babbel was honoured with a place on Fast Company's list of the World's Most Innovative Companies, ranking 4th in the Education category
