Create and edit high-volume static and video advertising for Newton Baby and other bedding brands across Meta, TikTok, and YouTube. Transform UGC and creator footage into polished ad variants, execute rapid iterations, organize and QA assets, build reusable templates, and maintain brand consistency. Collaborate with creatives, copywriters, directors, growth teams, and media buyers to produce performance-focused DTC advertising.

Develop and maintain business-critical applications and internal platforms using Node.js, TypeScript, React, microservices, APIs, event-driven architectures, and cloud technologies. Own features end-to-end from requirements and technical design through deployment and production iteration. Collaborate with Product, DevOps, Data, and Engineering teams, contribute to scalable system design and code quality, and apply AI-assisted development practices to improve efficiency and solutions.

Leads merchandising and brand management across a multi-brand e-commerce portfolio. Owns assortment strategy, pricing, promotions, product content, catalog quality, margin governance, product marketing alignment, and new product development. Builds a unified, analytics-driven merchandising function; establishes operating processes and decision rights; manages product roadmaps and launches; partners with finance, sourcing, manufacturing, marketing, creative, technology, and operations to improve profitability, conversion, SKU productivity, and portfolio growth.