AR New York

AR New York is a full-service branding and advertising agency committed to positioning brands in contemporary culture by revealing each brand’s unique Truth, creating more profound consumer connections.

Founded in 1996 by Alex Gonzalez and Raul Martinez (the “A” and the “R”), we have helped to build some of the most iconic global brands over the past 15 years. A third partner, Dianne desRoches, joined the agency in 2000. In addition to serving as CEO and working with select clients, Dianne facilitates our proprietary Brand Truth Process workshops.

Although our offices are located in Manhattan, our clients and the work we do for them are both international in scope. Our clients include Asprey, Brioni, Banana Republic, Brooks Brothers, Conrad Hotels & Resorts, Dolce & Gabbana, Jimmy Choo, Moët & Chandon, St. Regis Hotels & Resorts, Valentino, Versace, Vogue Magazine and Waldorf Astoria.

We like to think of ourselves as less of an agency and more of a branding partner to our clients. The value we bring is our ability to articulate the brand’s Truth and bring it to life across all consumer touchpoints. Our clients have told us that once we help them to share their brand story in a way that is inspiring, impactful and accessible, the results speak for themselves.