Allytics
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AdTech • Business Intelligence
Manage and optimize multi-channel B2B digital campaigns (LinkedIn, Google Ads, content syndication, email). Develop ABM and audience targeting, analyze lead quality and funnel performance, run A/B tests, manage media budgets, and produce client-ready reports using Google Analytics, Tableau, and Excel. Collaborate with creative, tracking, and PM teams to implement best practices.
AdTech • Business Intelligence
Manage and optimize B2B multi-channel digital campaigns (LinkedIn, Google Ads, content syndication, email). Develop ABM and audience strategies, build targeting lists, analyze lead quality and funnel performance, run A/B tests, manage media budgets, and deliver client-ready reports using Google Analytics, Tableau, and Excel. Collaborate with creative, tracking, and project teams and document best practices.
AdTech • Business Intelligence
Manage and optimize B2B multi-channel digital campaigns (LinkedIn, Google Ads, content syndication, email). Build audience targeting and ABM strategies, analyze lead quality and funnel performance, run A/B tests, manage budgets, and deliver client-ready reports using analytics tools (Google Analytics, Tableau, Excel). Collaborate cross-functionally and document best practices.
