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Manage implementation, optimization, and reporting for paid social campaigns across major platforms. Develop testing roadmaps, provide data-driven insights, collaborate with creative and analytics teams, and refine channel-specific creative and messaging to improve performance and ROI.
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Build and maintain backend services and internal applications using C#, SQL, WinForms, and Angular; design and test REST/SOAP microservices; contribute to CI/CD pipelines; create automated test frameworks (Playwright); participate in code reviews, design sessions, and occasional on-call rotation.
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Lead digital analytics and measurement strategy for web and mobile, design and implement scalable measurement solutions (Adobe stack), build data layers and event schemas, implement JavaScript-based tracking, ensure data quality, analyze A/B tests, and partner with Product, Engineering, Marketing, and Data teams to drive actionable insights and improvements.
