While Baltimore may be well-known for its crab shacks and local breweries, this seaport city also serves as a major business hub. Alongside its vibrant arts scene, a strong tech community has started to stretch across the city. According to Inc. Magazine, Baltimore’s lower housing costs and powerhouse academic institutions have made it a favorite among eager entrepreneurs looking for fertile ground to grow their own tech ventures.
Nevertheless, startups aren’t the only businesses with roots in “Charm City.” Baltimore also boasts a large number of marketing agencies that work with a variety of clients, ranging from local brands to world-renowned tech giants. The city’s agencies specialize in a wide range of strategies such as brand identity, UX design, SEO and influencer marketing. While some of them work primarily with e-commerce brands, others support organizations related to industries like healthcare and education.
Take a look at 13 marketing agencies in Baltimore helping businesses get ahead of the competition.
Marketing Agencies in Baltimore to Know
- Groove Commerce
- Novak Birch
- Black Label Agency
What they do: R2integrated is a full-service digital agency on a mission to “drive engaging and high-impact digital experiences.” Their services include campaign planning and execution, demand generation, account-based marketing, email marketing, and data acquisition and activation. The company specializes in other strategies including UX design, brand identity, and social media and influencer programs.
What they do: Groove Commerce is a creative marketing agency that focuses heavily on e-commerce strategies. In addition to e-commerce web design and development, the agency offers services such as competitive analysis, buyer personas, SEO strategy, content migration and email marketing. Groove Commerce also specializes in product innovations, including HubSpot and BigCommerce integrations as well as HubSpot and Magento integrations.
Who they work with: Curtain Call, Cutter & Buck, Di Bruno Bros and Natori.
What they do: GKV is a full-service communications agency that provides a broad range of marketing services. Their specialties encompass web design and development, experiential marketing, brand development, social media, strategic planning, and video and audio production. GKV serves clients from a variety of industries including healthcare, food and beverage, and financial services.
Who they work with: Maryland Lottery, Sprint, Hills Bros. Coffee and Molina Healthcare.
What they do: Warschawski is a full-service, boutique marketing agency that serves businesses from a variety of industries. The agency offers a wide range of strategies such as email marketing, website analytics, SEO, social media, web development and Amazon PPC management. In the past, Warschawski has helped clients create integrated marketing campaigns, anniversary videos and more.
Who they work with: Under Armour, Custom Ink, Tential and Biologics Consulting.
What they do: Black Label Agency is a digital marketing agency dedicated to helping businesses unlock new opportunities for revenue and growth. The agency offers a variety of services including web design and development, lead generation, content marketing and landing pages. Black Label Agency’s client base spans a wide range of industries such as tech, entertainment, and food and beverage.
Who they work with: Kinner & McGowan, Adashi, Earth Origins Market and Brightshift.
What they do: Aiden Marketing is a digital marketing and consulting agency that focuses on customer-centric design and data-driven decision making. Their specialties include analytics and reporting, customer acquisition, data integration, inbound marketing, social media, branding and content marketing. Aiden Marketing also offers Wordpress web design and development in addition to website redesign services.
Who they work with: Long Beach Marina, Maryland Vascular Specialists, Oyin Handmade and ROQ Stone.
What they do: What Works is a marketing and creative agency driven by the aim to “drive awareness, build trust and inspire action.” The agency provides a broad range of services such as campaign development, market research, videography and photography, content marketing, and social media management. What Works also offers a variety of podcast production services, from recording to promotional strategy.
Who they work with: Light City, Green Street Academy, Outward Bound and Warnock Foundation.
What they do: Ainsley is a digital agency that specializes in a broad range of creative and consulting strategies. Their capabilities include copywriting, data analytics, brand development, e-commerce site development and influencer marketing. In the past, Ainsley has helped clients develop recruitment campaigns, trade show booths and more.
Who they work with: Nu Look Home Design, Ulman, Clearview Group and Old Westminster Winery.
What they do: Idfive is an integrated marketing firm that works specifically with mission-driven organizations. The firm’s focus areas include brand alignment, social media marketing, UX design, campaign strategy, and media planning and buying. Idfive also hosts training workshops related to topics like creative ideation and content strategy.
Who they work with: Johns Hopkins University, Smithsonian Institution, United Way and Maryland SPCA.
What they do: Novak Birch is a strategic marketing agency dedicated to helping businesses connect with audiences and grow their brands. The agency's digital marketing services include web design and development, video and animation, email campaigns, and wireframe design. Novak Birch also specializes in experiential marketing strategies such as 3D rendering, exhibit and event management, collateral and promotional items, and live events and activations.
Who they work with: Energy Products Distribution, Wills Group, New Jersey Travel & Tourism and University System of Maryland.
What they do: Goldiata Creative is a marketing and branding agency that works primarily with small businesses. The agency specializes in a wide range of services including Facebook advertising, SEO, web design, PPC advertising and website performance audits. Goldiata Creative’s client base spans a broad range of industries such as financial services and healthcare.
Who they work with: Room Theory, Newport Natural Health and Mid Atlantic Financial Group.
What they do: Harbor Marketing Agency is dedicated to supporting e-commerce brands that rely on box subscriptions. The agency helps brands boost their Facebook Ads campaigns in an effort to improve site speed, reduce high bounce rates and more. Harbor Marketing Agency aims to help brands achieve rapid, profitable and sustainable growth.
Who they work with: Shaker & Spoon, Breo Box, Maeven Box and The BAM! Box.
What they do: Fifteen4 is a creative agency that specializes in creating B2B tech brand experiences. Their capabilities encompass environmental design and branding, content strategy, social campaigns, responsive web design, photography and 2D animated videos. Past projects include a commemorative video to mark the one hundredth anniversary of Hilton Hotels as well as a platform built for Under Armour’s Global Philanthropy program.
Who they work with: Dispatch, Sony, Hilton Hotels, Blue Planet and Aurora.