Scott Opiela

CMO at Acoustic

Expertise: Marketing, customer success, marketing strategy and marketing operations

Education: Clarkson University

Scott Opiela is the chief marketing officer for Acoustic with nearly 30 years of experience in marketing. He has previously served as the CMO for CommerceHub and the CMO for Autotask Corporation. Opiela holds a bachelor’s in marketing from Clarkson University.

1 Article

Scott Opiela Scott Opiela
Updated on May 28, 2025

Why Resilient Marketing Beats Growth at All Costs

Resilience marketing emphasizes customer lifetime value, conversion efficiency and revenue quality over quantity. Here’s how it works and why the days of growth marketing are numbered.

Expert Contributors
Marketing Operations
Marketing Strategy
Image: Shutterstock / Built In