Joe Procopio

Joe Procopio is a multi-exit, multi-failure entrepreneur, technologist and innovator. He was chief product officer at AI pioneer Automated Insights, which was acquired by private equity firm Vista Equity Partners in 2015. In 2013, Joe sold his marketplace startup, ExitEvent, to Capitol Broadcasting. Procopio has served as head of product for several VC-backed startups and as an advisor for dozens more. Read more about him at joeprocopio.com.

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115 Articles
u-turn sign
The product that ultimately makes you massively successful tomorrow may look nothing like the product you’re selling today.
A dial that says sales in the center.
Before you automate, understand your customer.
how-founders-make-decisions
The root of every business decision is money and time.
hire-real-tech-team
These days, you can get pretty far without experienced help — but the fall can be dramatic.
entrepreneurs-secret-weapon
How I used a text editor to start building products, features and even entire companies.
fail-fast
You should be learning from your successes, not your failures.
Illustrations of different controllers.
Build customer engagement into your product without expensive software.
A bridge, shot from the ground.
To offer a successful product, you need to build a solution bridge.
Person walking on a path.
How to go from idea to reality to viability to scalability.
Pins connected by string.
A step-by-step guide to building a product that’s enterprise-viral.
A lab experiment, closeup of test tubes, one of them is smoking.
When the going gets tough, it’s time to experiment.
Wooden blocks with carts on them. A person is adding a block with a bullseye on it.
Four tried-and-true sales approaches that are making a comeback in the digital age.