Joe Procopio
Joe Procopio is a multi-exit, multi-failure entrepreneur, technologist and innovator. He was chief product officer at AI pioneer Automated Insights, which was acquired by private equity firm Vista Equity Partners in 2015. In 2013, Joe sold his marketplace startup, ExitEvent, to Capitol Broadcasting. Procopio has served as head of product for several VC-backed startups and as an advisor for dozens more. Read more about him at joeprocopio.com.
Sort By
Most Recent
115 Articles
Five strategies every founder should use to win their naysayers over.
Thanks to no-code platforms, developers can be freed from syntax. Use that to up your logic game.
Some common points of execution failure and how to get past them.
Are you turning a little into a lot? And is that showing up in your bottom line?
Everyone loves a good story. Make sure yours hits all the right notes.
If your product works for everyone, then it will also work for that market.
Accounting is boring but very important. Just remember that everything is more expensive than it looks.
A random review will get you exactly what you pay for, or worse.
You’re not pitching your startup; you’re pitching an investment.
You can’t get anywhere if you don’t know where you are.
The primer on COGS, indirect costs, model impact, CAC and LTV, markets and margins, competition, and value.