Joe Procopio

Joe Procopio is a multi-exit, multi-failure entrepreneur, technologist and innovator. He was chief product officer at AI pioneer Automated Insights, which was acquired by private equity firm Vista Equity Partners in 2015. In 2013, Joe sold his marketplace startup, ExitEvent, to Capitol Broadcasting. Procopio has served as head of product for several VC-backed startups and as an advisor for dozens more. Read more about him at joeprocopio.com.

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115 Articles
A woman looking askance at a computer. Recruiters should spot fake talent during a job interview.
7 Signs Your New Hire Is Full of It
Fake talent can sink your company. Here’s how to sniff it out.
A person applies duct tape over a crack in masonry. /customer-success/customer-success-not-making-customers-happy
Customer Success Is Not About Making Your Customers Happy
Don’t let your customer success strategy mask the flaws in your product. Instead, make sure it uncovers them.
An American speed limit sign showing a limit of 80 miles per hour. /product-management/product-roadmap-velocity
Create a Product Roadmap That’s Designed for Startup Speed
Let’s go fast without breaking stuff — which means that sometimes, for some things, you have to go a little slowly.
Great content delivered to an engaged audience can be rocket fuel for sales.
How to Execute a Content Marketing Plan That Drives Sales
Great content delivered to an engaged audience can be rocket fuel for sales.
First develop a digital product marketing infrastructure to succeed at marketing.
How Startups Can Succeed at Marketing
First, develop a digital product marketing infrastructure.
To make customers happy, ask what they do, not what they want.
Don’t Ask Your Customers What They Want
Ask what they do. Then focus on saving them time.
Companies should spend startup cash differently, depending on where they are in the growth cycle.
Your Startup Just Raised Millions. Now What?
Here’s how early-, growth- and late-stage companies should spend that precious cash.
Great content should attract more prospects and push current prospects further down the sales funnel.
How Great Content Marketing Can Create a Repeatable Sales Cycle
Great content should attract more prospects and push current prospects further down the sales funnel.
Strategic email marketing can capture customers and maximize recurring revenue.
How Email Marketing Can Maximize Recurring Revenue
The secret? Be strategic, not tactical.
A strong product release will result in products customers actually use.
Product Release Management: It’s All in the Delivery
How startups can build products their customers will actually use.
A product roadmap will show you where you are and how far you've come.
Tracking Real Startup Progress on a Product Roadmap
Make sure your effort is balanced and your destination is clear.
A person buying a subscription. Subscription prices depend on what is being offered and how.
How to Price Your Startup’s Subscription Product
The cost depends on what's being offered and how.