Joe Procopio

Joe Procopio is a multi-exit, multi-failure entrepreneur, technologist and innovator. He was chief product officer at AI pioneer Automated Insights, which was acquired by private equity firm Vista Equity Partners in 2015. In 2013, Joe sold his marketplace startup, ExitEvent, to Capitol Broadcasting. Procopio has served as head of product for several VC-backed startups and as an advisor for dozens more. Read more about him at joeprocopio.com.

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115 Articles
A number of hands hold up a physical text bubble with “requirements” written on it. /product/product-requirements-documentation-prd
Sorry, founders — a product requirements document isn’t sexy, but it is a must for building a successful product. Here’s what you need to write a winning PRD.
Raise Money for a No-Code Startup
I’m not going to talk you out of it, so let’s make sure you take your best shot.
Several drawings of a baby learning to walk. /founders-entrepreneurship/4-phases-scale-crawl-walk-run
How to keep it simple — and solvent.
Four wooden blocks are in a row. A pawn sits on top of the first one. The first three have right-facing arrows. The fourth has a bullseye. /founders-entrepreneurship/turn-goals-into-actions-procopio
Here’s a simple tool that I use to help startups, including my own, turn their plans into reality.
Closeup of a buzzer with a large "X" on it.
Avoid the lazy mistakes that come with poor pitch planning.
no-code-startups-big-catch
If you want your no-code business to take off, you have to treat it as a tool, not a business idea.
weird-entrepreneurs
The only way to succeed — with a startup or anything else you pursue — is to understand what makes you different and be faithful to it.
your-data-reporting-tools-are-obsolete
As the volume of available data grows more overwhelming, you need to reduce the noise at the source.
mvp-email-content-campaign
Tapping the value of your email list could be the game changer that allows you to find elusive market fit.
startup-network-superpower
Your circle should make it easier for your company to get what it needs.
startup-new-product-success
A definitive guide to faking the product until you actually make the product.
controversial-communication-rules
Confrontation and controversy aren’t always bad things. In fact, they’re usually catalysts for opportunity.