Hal Koss
Senior Associate Editor at Built In
Expertise: Tech journalism
Education: Loyola Marymount University

Hal Koss is a Built In senior associate editor overseeing features and updates for the site’s editorial coverage. He has reported on ideas and trends in marketing, technology and startups for Built In, and his work has also appeared in OneZero and The Weekly Standard, among other publications.

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143 Articles
hed content repurposing
Repurposing Content Is a Marketing Superpower
Work smarter, not harder.
Here’s How Word-of-Mouth Marketing Works
Here’s How Word-of-Mouth Marketing Works
Tell all your friends.
social media manager job hed
Why Aren’t Social Media Managers More Respected?
Social media involves growth strategy, analytics and crisis comms. Yet somehow, people can’t see past the memes.
hed brand audit
Brand Audits: What Every Marketer Needs to Know
Is your marketing doing what you think it’s doing?
cause marketing hed
Cause Marketing: Does Donating to Charity Help Brands Sell More Stuff?
Welcome to the world of cause marketing.
community led growth hed
Community-Led Growth Is Taking Tech by Storm
These startups encourage connections — not just transactions.
hed conversion rate optimization
What You Need to Know About Conversion Rate Optimization
Make more of the traffic you’re already getting.
hed case study marketing
5 Ways Case Studies Can Supercharge Your Marketing
Social proof works on every channel.
hed marketing technologist
What Is a Marketing Technologist?
Marketing stacks are more complicated than ever, making technical know-how worth its weight in gold.
sms marketing hed
SMS Text Message Marketing: 9 Things You Should Know
Should you be texting your customers? Probably. But don’t get carried away.
got milk hed
Why the New ‘Got Milk?’ Campaign Is Focusing on the TikTok Generation
“Got milk?” is back, and optimized for the TikTok generation.
9 Things You Should Know About SMS Marketing
Should you be texting your customers? Probably. But don’t get carried away.