Hal Koss
Senior Associate Editor at Built In
Expertise: Tech journalism
Education: Loyola Marymount University

Hal Koss is a Built In senior associate editor overseeing features and updates for the site’s editorial coverage. He has reported on ideas and trends in marketing, technology and startups for Built In, and his work has also appeared in OneZero and The Weekly Standard, among other publications.

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148 Articles
kanban how to write user stories
How to Write Effective User Stories, According to Expert Product Managers
What industry pros say you need to know about writing effective user stories.
chess pieces to symbolize brand positioning
What Is Brand Positioning? How Does It Work Today?
Plus a guide on how to create a brand positioning strategy.
person being interviewed
How to Answer ‘Where Do You See Yourself in 5 Years?’
Demonstrate that your career goals align with the job at hand.
network effects
What Are Network Effects and Why Are They Important?
A guide to the principle that powers some of the biggest platforms and startups today.
gamification digital art of stacks of coin with a trophy on top
Gamification: What It Is and How It Works (With 8 Examples)
Inside the design technique that turns everyday products into engaging games.
An employee advocating for their company through their personal social media accounts.
Why Employee Advocacy Is the Darling of Social Marketing
The best influencers you can hire already work for you.
reed hastings netflix ceo
7 Leadership Lessons From Netflix Co-Founder Reed Hastings
According to the book on Netflix’s company culture, working there is anything but chill.
copywriting ai
AI Copywriting: Why Writing Jobs Are Safe
In the future, we’ll all be editors.
Groups of workers in the shape of arrows inspired by transformational leadership.
So You Want to Be a Transformational Leader
All about transformational leadership — what it is, how it works and whether it’s the best style of leadership for today.
Social media and tool icons floating around a large hashtag icon.
11 Software Platforms to Kickstart Your Employee Advocacy Program
These tools help companies manage and measure employee social marketing efforts.
A close up of a t-rex eye with its next moonshot, investment prey in its sight.
I Pitched Jurassic Park to Investors. Here’s What They Said.
Venture capitalists use slightly different criteria for evaluating moonshot startup ideas — dinosaur amusement parks included.
A24 branded condiment packets made for their next marketing campaign.
5 Marketing Lessons From Indie Film Company A24
How the movie distributor uses marketing to stand out from the crowd.