Hal Koss
Senior Associate Editor at Built In
Expertise: Tech journalism
Education: Loyola Marymount University
Hal Koss is a Built In senior associate editor overseeing features and updates for the site’s editorial coverage. He has reported on ideas and trends in marketing, technology and startups for Built In, and his work has also appeared in OneZero and The Weekly Standard, among other publications.
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From viral stunts to funny social posts, here’s how brands get free publicity from their promotional efforts.
The century-old company is launching a line of scooters and e-bikes — but the little red wagon isn’t going anywhere.
Everything you need to know about the job that turned marketing into a mad science.
SEO leader Eli Schwartz tackles SEO misconceptions in this Q&A.
Inside the retro radio station’s viral marketing campaign.
New marketplaces connect brands with independent creators.
As vaccines roll out, brands are getting back out there.
