Adam Thomas
Managing Director at Approaching One
Expertise: Product management, strategy, leadership and organizational psychology
Education: University of Maryland Eastern Shore

Adam Thomas helps overwhelmed product leaders stop taking orders and start shipping impactful products. As the creator of Survival Metrics and the Five Deadly Sins of Strategy frameworks, he gives teams practical tools to make smarter bets, align around strategy, and deliver with confidence.

Through his workshops, coaching, and consulting, Adam has worked with companies from startups to enterprises, helping product teams transform uncertainty into clarity. He also writes a popular newsletter and frequently speaks at conferences and on podcasts about product strategy, metrics and leadership.

You can learn more about his work — and access free resources — at theadamthomas.com.

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A woman presents with a laptop in front of a whiteboard
If your product team is spinning its wheels, this technique can help get you unstuck.
A professor does math on a chalkboard
The Kruskal-Wallis test is an important statistical analysis for data that doesn’t follow normal distributions. Our expert shows you how it works here.
A young, Black product manager presents a screen full of data and analytics
We can collect massive amounts of data, but all that information is useless if it doesn’t lead to concrete actions. Our expert lays our the RAQ framework to get you from thinking to doing.
A closeup of strategy documents and a laptop with a product manager working
When a strategy stops working or gets ignored by most of a company, you’re likely dealing with one of five common problems — the deadly sins. Our expert explains how to conquer them.
An architect works on plans with a square and triangle with a cup of coffee
Information architecture is a vital concept for UX designers to understand to ensure the products you make are both intelligible and discoverable. Our expert explains the basic principles to you here.
A product team holds a brainstorming session
Product managers face constant pressure to innovate, but research suggests the majority of ideas have no impact on a company’ s bottom line. So, how can you tell which ideas you should focus on and which are a waste of time?
A sprinter launches out of the blocks on a race track
Design sprints are a great tool to get a stuck team moving. Here’s how to run your own so you can start building great products.
A close-up of a designer's hands holding a pen and working on design markups
Experience design is a crucial component of building a great product. Here are the basics of the discipline.
A king shines on a chessboard
What makes a product strategy work? It reduces ambiguity and focuses a team’s attention on the most important elements of its work.
Wireframes image of a piece of paper with a desk with six wireframes drawn on it
Wireframes are to product and design teams what blueprints are to architects. Wireframes allow us to understand critical systems and an application’s building blocks before creating the entire application.
Binary image of a person's hands working on a keyboard with an overlay of binary numbers across the image in vertical lines
Binary is a numerical system that uses the digits 0 and 1 to represent data in a computer. It is a fundamental concept in computer science, programming and data storage. Here are the binary basics.
content management system (CMS) illustration of a laptop and different hands placing website components on it as if it were a bulletin board.
A CMS helps companies and individuals manage their digital content. Here’s how they work and some examples of popular content management systems.