Adam Thomas
Managing Director at Approaching One
Expertise: Product management, strategy, leadership and organizational psychology
Education: University of Maryland Eastern Shore

What can we learn by following our curiosity, embracing the unknown, and creating amidst chaos? 

This is the question that propels Adam Thomas’s career as a technologist, product expert, and all-around thinker and creator. His answer so far? We can learn that our potential is limitless and we have an amazing array of options for living, working, and playing better.  

Seizing every opportunity to dive deep into these topics and more, Adam regularly holds his signature workshop on product strategy, management, and leadership, publishes his newsletter on all things tech- and product-related, and is frequently booked as a speaker on podcasts, conferences, and other forums dedicated to bright ideas and big possibilities. 

Situating the world of products within the contexts of culture and behavioral psychology, Adam breaks down technical subject matter into easy-to-grasp concepts, illuminating the insights that tech leaders, product developers, and brands can use to do more and do better when it comes to their product decisions. 

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46 Articles
A sprinter launches out of the blocks on a race track
May 02, 2023
Design Sprint: What It Means and How to Run One
Design sprints are a great tool to get a stuck team moving. Here’s how to run your own so you can start building great products.
A close-up of a designer's hands holding a pen and working on design markups
May 02, 2023
Experience Design Is Everything
Experience design is a crucial component of building a great product. Here are the basics of the discipline.
A king shines on a chessboard
May 02, 2023
Product Managers: Here’s How to Craft a Winning Strategy
What makes a product strategy work? It reduces ambiguity and focuses a team’s attention on the most important elements of its work.
Binary image of a person's hands working on a keyboard with an overlay of binary numbers across the image in vertical lines
Apr 04, 2023
What Is Binary?
Binary is a fundamental concept in computer science, programming and data storage. Understanding binary is essential for anyone interested in these fields. Here are the binary basics.
Wireframes image of a piece of paper with a desk with six wireframes drawn on it
Apr 04, 2023
What Are Wireframes?
Wireframes are to product and design teams what blueprints are to architects. Wireframes allow us to understand critical systems and an application’s building blocks before creating the entire application.
content management system (CMS) illustration of a laptop and different hands placing website components on it as if it were a bulletin board.
Mar 09, 2023
What Is a Content Management System (CMS)?
A CMS helps companies and individuals manage their digital content. Here’s how they work and some examples of popular content management systems.
A visual rendering of a digital database
Mar 03, 2023
Database Normalization vs. Denormalization
Denormalization and normalization are crucial concepts for anyone who works in database administration. Our expert explains the differences and weighs the pros and cons of each.
A group of sprinters leave the blocks in a race
Feb 21, 2023
Sprint Scrum Cycle in Agile Development
Sprint cycles are the units that make up a scrum process. Here, our expert explains how they work.
A close-up of hands on plans for a project
Feb 21, 2023
Product vs. Project Management: What’s the Difference?
Product and project management are different disciplines with different approaches. As a product manager, though, you need to know how to do both.
A speaker gives a presentation to a group
Feb 07, 2023
Is Your Strategy Still Working?
Making a strategy is easy; making sure people use it is hard. With a few simple steps, however, our expert shows you how to make sure your strategy is more than just an oft-ignored Google Doc.
SaaS image of a cityscape shot from the sky. Overlaying the image is an illustration of a cloud with a network-like web covering the entire city.
Jan 24, 2023
What Is SaaS?
SaaS (Software-as-a-Service) is a software delivery method that provides the value of a particular software through the internet instead of installing the software on their device.
Gantt chart image of a man's hand on a clear screen drawing out a Gantt chart with his index finger
Jan 24, 2023
What Is a Gantt Chart?
A Gantt chart is a type of bar chart that illustrates a project’s schedule. Henry Gantt popularized its use in the early twentieth century.