Adam Thomas
Managing Director at Approaching One
Expertise: Product management, strategy, leadership and organizational psychology
Education: University of Maryland Eastern Shore

What can we learn by following our curiosity, embracing the unknown, and creating amidst chaos? 

This is the question that propels Adam Thomas’s career as a technologist, product expert, and all-around thinker and creator. His answer so far? We can learn that our potential is limitless and we have an amazing array of options for living, working, and playing better.  

Seizing every opportunity to dive deep into these topics and more, Adam regularly holds his signature workshop on product strategy, management, and leadership, publishes his newsletter on all things tech- and product-related, and is frequently booked as a speaker on podcasts, conferences, and other forums dedicated to bright ideas and big possibilities. 

Situating the world of products within the contexts of culture and behavioral psychology, Adam breaks down technical subject matter into easy-to-grasp concepts, illuminating the insights that tech leaders, product developers, and brands can use to do more and do better when it comes to their product decisions. 

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49 Articles
A group of sprinters leave the blocks in a race
Sprint Scrum Cycle in Agile Development
Sprint cycles are the units that make up a scrum process. Here, our expert explains how they work.
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Product vs. Project Management: What’s the Difference?
Product and project management are different disciplines with different approaches. As a product manager, though, you need to know how to do both.
A speaker gives a presentation to a group
Is Your Strategy Still Working?
Making a strategy is easy; making sure people use it is hard. With a few simple steps, however, our expert shows you how to make sure your strategy is more than just an oft-ignored Google Doc.
SaaS image of a cityscape shot from the sky. Overlaying the image is an illustration of a cloud with a network-like web covering the entire city.
What Is SaaS?
SaaS (Software-as-a-Service) is a software delivery method that provides the value of a particular software through the internet instead of installing the software on their device.
Gantt chart image of a man's hand on a clear screen drawing out a Gantt chart with his index finger
What Is a Gantt Chart?
A Gantt chart is a type of bar chart that illustrates a project’s schedule. Henry Gantt popularized its use in the early twentieth century.
user interface design imageA view of a man from behind as he looks at UI prototype diagrams
What Is User Interface Design?
What exactly is user interface (UI) design and why is it important? Our expert lays out the basics and helps us understand what makes good UI design.
Product Marketing Plan image of a group of five people sitting around a single laptop looking at though they are trying to solve a problem.
What Is a Product Marketing Plan?
A product marketing plan is a set of tasks that helps a company launch a new product or feature. Here’s why they’re impoortant.
User flows image of a user flow in process by a UX design team. We see boxes with cartoon features drawn on and arrows indicating how the user should move through the application.
What Are User Flows?
User flows are diagrams of how a typical user interacts with a product or application. User flows are the responsibility of the product manager and UX designer.
Marketing Operations image of two men and a woman looking at a television with a data presentation.
What Is Marketing Operations?
Marketing operations is a broad term that describes the people, processes and technology that enable a marketing team to operate efficiently at scale.
Stakeholder management image of a man in glasses presenting to a group of five people sitting around a table. The man looks at a large post-it and writes on it while all the people look at the man presenting.
What Is Stakeholder Management?
Stakeholder management is the process by which you organize, manage and improve your relationships with the people who impact your product’s decisions. Here’s why it’s crucial.
Marketing Analytics showing different graphs of data
What Is Marketing Analytics?
Marketing analytics is the process of tracking and analyzing quantitative data points to help marketers understand the effectiveness of their marketing efforts.
User Interviews people interviewing
What Are User Interviews?
User interviews aim to get direct feedback from users. They’re an opportunity for UX researchers to ask questions to understand user preferences about a particular product or feature.