Matthew Urwin | Jul 07, 2022

Ever since IBM’s Deep Blue computer program beat Garry Kasparov in a 1997 chess match, artificial intelligence has played an increasingly prominent and productive role in the gaming world. Implemented in many different ways, AI is used to improve game assets, behaviors and environments.

AI Games Examples

  • Activision Blizzard
  • Rockstar Games
  • Electronic Arts (EA)
  • Ubisoft
  • Firaxis Games

Whether working with behavior trees to influence non-player characters or creating AI programs to beat humans at their own games, the following 10 AI game companies are using state-of-the-art tech to enhance the gaming experience.


AI Games Examples

Founded: 2008 

Location: Santa Monica, California

Activision Blizzard is a game developer whose popular titles include World of Warcraft, StarCraft and Diablo. The company’s StarCraft franchise is a strategy game, and its real-time strategy function is of particular interest to researchers because it presents an environment where AI cannot see the entire space like it can in a board game.


Founded: 1998

Location: New York, New York 

Best known for franchises like Red Dead Redemption and Grand Theft Auto, Rockstar Games is enhancing some of its biggest names with artificial intelligence. Red Dead Redemption 2 has drawn attention for its AI features, which enable characters to notice mistakes and make corrections. Abilities like these are likely to become mainstays in Rockstar Games’ products, and the company has revealed that it is harnessing machine learning to make its AI technology even smarter in Grand Theft Auto 6.

Related ReadingWhat Can We Learn From 4 Superhuman, Game-Playing AIs?


Founded: 1982

Location: Redwood City, California

Electronic Arts is a digital interactive entertainment company that develops and delivers game content and online services to more than 580 million players globally. EA is known for game franchises like Madden NFL, Need for Speed, Battlefield and The Sims, but the company is always innovating. Case in point: a team at EA recently built an AI agent that taught itself to play Battlefield 1. Besides the self-teaching Battlefield 1 agent, EA developed a 3D game environment built specifically for deep learning networks to navigate.


Founded: 1986 

Location: San Francisco, California 

Ubisoft is a game producer that showcases titles like Assassin’s Creed and Tom Clancy’s Splinter Cell, and the company continues to make waves with its focus on AI. Although it was released back in 2013, Tom Clancy’s Splinter Cell: Blacklist stands as a classic example of stealth AI at its best. Ubisoft has since reinforced its commitment to artificial intelligence with its research and development initiative Ubisoft La Forge. This project explores the possibilities of AI and machine learning in gameplay, so Ubisoft fans can look forward to even more realistic games in the future.


Founded: 1996 

Location: Sparks, Maryland 

Firaxis Games is responsible for breathing new life into the strategy-based games XCOM and Civilization with AI technology. During its 2012 reboot of XCOM, the company equipped familiar characters with AI that helped them consider how to apply offensive and defensive abilities. The Civilization franchise has also employed AI, although it has mostly relied on statistical advantages to challenge human players. Regardless, many gamers now hold high expectations for Firaxis Games’ next releases as they await titles like Civilization VII.


Founded: 2001 

Location: San Diego, California

Psyonix offers a more team-based approach to gaming with its popular release Rocket League, which is a unique blend of soccer and cars. Players control vehicular participants in an arena and must score goals, just like in a typical match. While some leagues may feature all-human teams, players often work with AI-controlled “Bot” teammates to win games. Rocket League has grown into a full-fledged competitive esport league, and automotive companies like Nissan have sought to reap the rewards of the game’s popularity.


Founded: 1946 

Location: San Mateo, California

With its Sony Interactive Entertainment and Playstation brands, Sony has become a major force in gaming and artificial intelligence. The company’s The Last of Us Part II earned praise for its complex AI, which instills characters with more awareness of an enemy presence. Sony has built on this momentum with the establishment of Sony AI, a branch that focuses specifically on artificial intelligence and robotics. The group has made great strides in developing AI algorithms, culminating in an AI program that has beaten top human players in Gran Turismo Sport.


Founded: 2010 

Location: Mountain View, California

DeepMind is an AI research organization that was acquired by Google in 2014. Though DeepMind has multi-faceted research roots, the company is responsible for creating AlphaGo, the computer program designed to play the ancient Chinese board game Go. The program initially learned the game by studying thousands of professional and amateur games. AlphaGo Zero (the next version of the AI product) then learned the game by playing against itself and surpassed the level of human play.

Related ReadingIs AI the Future of Sports?


Founded: 2019 

Location: Las Vegas, Nevada 

Combining machine learning and AI technologies, Utopos Games has developed a training game called Raivo. A one-of-a-kind creation, Raivo is described as a combination of Pokémon, Championship Manager and Dota Auto Chess. Players collect robots called Raivos and teach them new skills before sending them into the arena for battle. The catch is that robots actually learn from practices and apply their teachings in fights, creating more interactive relationships between players and their AI-driven robots.


Founded: 2010 

Location: Raleigh, North Carolina

Opsive is an indie company that creates games and assets on the Unity development platform. Its Behavior Designer product is an AI solution that creates behavior trees for the Unity engine. The behavior tree tool lets game developers create agents that shift between sets of tasks that result in non-player character behaviors. Opsive’s Behavior Designer is currently being used by multiple games, including Devour, Undermine and Frostfall.

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