Rokt, a global e-commerce company, has acquired Canal, a distributed commerce platform. The acquisition enables Rokt’s e-commerce partners to expand their product range, granting them access to Canal’s network of third-party inventory from premium direct-to-consumer brands.
The acquisition integrates Canal’s catalog with Rokt’s AI-powered Rokt Brain, a solution that instantly processes billions of transactions to connect each customer with the most relevant products. Canal’s network includes 1,900 retailers and DTC brands such as Macy’s, SHEIN and Uncommon Goods.
Following the acquisition, Canal’s co-founders will join Rokt’s product leadership team. The Canal product and name will be transitioned into “Rokt Catalog” for suppliers and retailers. The new Rokt Catalog offering will be presented to consumers during transaction moments. This move is expected to enhance Rokt’s e-commerce products, including Pay+, Aftersell and Thanks, by making third-party products available within these experiences.
