How Identity Digital Boosts Performance Through Recognition

See how peer-nominated awards and fair recognition drive engagement at Identity Digital.

Written by Taylor Rose
Published on Dec. 01, 2025
An illustration of three employees and one with a spotlight above them in a collage style to show the idea of recognition at work.
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REVIEWED BY
Justine Sullivan | Dec 01, 2025

Getting recognized in the workplace isn’t just a nice perk — it’s necessary to keep employees feeling connected to their work. 

Researchers have found that recognition has the most impact when it’s naturally embedded in the team culture. On teams where employees get weekly feedback, they tend to feel engaged in their work.

Sadly, recognition at work isn’t as common as many might think. Data from Gallup and Workhuman showed that only 34 percent of employees have a recognition program at their work. 

Which is why Built In found a team that has some insights to share on employee recognition. Spoiler alert: weaving recognition into the day-to-day is the way to go. 



 

Sammy Ahmed
VP, General Manager • Identity Digital

Identity Digital is an internet infrastructure company that makes sure web addresses work seamlessly.

 

Your one-line philosophy on recognition?

You don't need grand gestures to make people feel appreciated. Small, genuine acts of appreciation often have the greatest impact.

 

What data or policy backs it up? 

Each employee at name.com receives peer-to-peer WorkTango points to recognize teammates who go above and beyond. This system empowers everyone to celebrate great work in real time, and points can be redeemed for goods and services. Additionally, we present quarterly companywide awards at our All Hands to honor those who truly go the extra mile.

 

Which ritual keeps recognition alive?

While recognizing colleagues for great work is important, it’s one of those things that can be easy to overlook day-to-day. To keep recognition top of mind, we do three things: Slack shout outs (we have a #kudos channel), regular team team meeting acknowledgements, and all-hands celebrations and wins. The combination of these three rituals ensure that we’re always finding small ways to make people feel appreciated at work.