There are plenty of reasons why someone might love where they work. For some, it’s work-life balance; for others, it’s professional development. But one workplace attribute is continuously tied to satisfied employees: mission-driven work.
Research backs it up. Deloitte found that purpose-driven employers have a higher level of employee retention, while McKinsey & Company reported that 70 percent of employees point to their work as providing their sense of purpose. And according to WeSpire research, over 90 percent of employees plan to stick around if their employer prioritizes social impact.
Built in spoke with tech professionals across industries to hear how working at a mission-driven company has impacted their happiness, sense of connection and the success of their team.
Featured Companies
Healthee is a healthtech company that uses AI to power its employee benefits app, which helps users navigate insurance coverage and treatment.
In one sentence, why does the mission matter to your team — and what decision did it guide recently?
Our mission — turning employees into more confident, empowered benefits consumers — matters because every one of us has felt the confusion and frustration of navigating the U.S. healthcare system firsthand and that shared experience is what fuels my drive as a CSM to equip every client with the tools, strategies and support they need to carry that mission forward within their own teams.
Which initiative best demonstrates the impact of the mission — and how was its success measured?
Open enrollment preparation is one of the clearest demonstrations of our mission in action. By equipping clients with a plan comparison tool that simplifies one of the most overwhelming decisions employees face each year, we’re not just driving engagement, we’re driving confidence. The tool goes beyond a side-by-side comparison; it surfaces benefits that actually align with each employee’s unique interests and needs, making the experience feel personalized, intuitive and quick. And the impact is twofold; employees walk away feeling empowered to make smarter, more cost-effective benefits decisions, while HR teams get critical time back during one of their busiest seasons. When activation rates climb and HR isn’t fielding the same confused questions they did the year before, that’s how we know Healthee has done its job.
What ritual or behavior convinces people the mission is real?
The ritual that makes our mission feel most real is hearing directly from employees. It’s those small but powerful moments when someone tells you they avoided an expensive urgent care visit because Healthee surfaced a free telehealth option they didn’t know they had, or that Zoe recommended a point solution that had been sitting in their benefits package completely unnoticed. When employees start checking their deductible status on their own, finding their insurance cards without calling HR and building that habit of turning to Healthee first, that’s when you know something has shifted. Those stories are what make HR feel confident that they made the right call in partnering with us. This is really what brings the mission to life.
Hometap offers solutions that enable people to get more from homeownership.
In one sentence, why does the mission matter to your team — and what decision did it guide recently?
Our mission gives every Hometap employee a direct line of sight to the people they’re helping and that sense of purpose is what keeps our team engaged and connected to something bigger than their individual role.
It’s why we built the cost of homeownership assessment; with 62 percent of homeowners saying they’re spending more than ever on housing, we saw a real opportunity to give them transparency and clarity about how much homeownership is costing them beyond their mortgage payment. At the end of the day, we’re not just investing in homes, we’re investing in homeowners for their entire journey.
Which initiative best demonstrates the impact of the mission — and how was its success measured?
Our blueprint partnership with Heading Home, the Boston area’s largest provider of services for homeless families with children, is one of the clearest examples of how we’ve made our mission tangible. Through the organization’s Up & Out program, Hometap employees volunteer to furnish and move families from shelters into permanent housing. We measure success the same way we do on the product side; did we actually move the needle for a family’s housing stability? Beyond that, participation rates and employee feedback consistently show that this work deepens people’s connection to why they chose to work at Hometap, which is also reflected in our culture pulse scores and retention.
What ritual or behavior convinces people the mission is real?
Our monthly all hands meeting is probably the clearest proof point for our mission. Leadership discusses real progress and real challenges — not a highlight reel — and we make it a point to share a story of a homeowner we’ve helped that month, so the mission never feels abstract. In every meeting, we also recognize employees who’ve exemplified our two core values of being a “good owner” and being a “good neighbor.” When your peers see and advocate for the work you’ve done and it’s celebrated in front of the whole company, the mission is no longer a statement on a wall. It becomes something you can see and feel every day.
CSC provides business, legal, tax and digital brand services to companies around the world.
In one sentence, why does the mission matter to your team — and what decision did it guide recently?
CSC’s mission, Ignite 2030, matters to my fellow billing team members and me because it gives us a clear purpose and direction. It sets the standard for teamwork, growth and accountability. It recently guided our decision to partner more closely with our operations team, helping us work together more effectively and improve overall performance.
Which initiative best demonstrates the impact of the mission — and how was its success measured?
My favorite initiative from our Ignite 2030 Mission is “lead from the front.” I believe it’s the strongest objective because it encourages leadership, accountability and empowerment. It shows that success comes from setting the example, supporting others and helping our team grow both professionally and personally.
What ritual or behavior convinces people the mission is real?
I believe in our Ignite 2030 Mission because I see it in action every day. CSC invests in its people by creating opportunities for growth, inclusion and leadership development. This is real to me because it helps us improve service excellence, drive innovation and produce results that make a visible impact on our teams and the communities we serve.
Lowe’s offers a suite of home improvement products and services for both professionals and consumers.
In one sentence, why does the mission matter to your team — and what decision did it guide recently?
Our mission pushes us to think beyond the transaction and design for what’s possible in a customer’s home — and it recently led us to prioritize work that helps customers better envision and bring their projects to life, not just move through the process.
Our mission of solving problems and fulfilling dreams in the home really comes to life in how we support customers through some of their biggest, most meaningful home improvement projects. Whether it’s designing a dream kitchen, replacing windows to improve comfort and efficiency, or making updates like new flooring, paint or doors that completely transform a space — these are high-investment, high-consideration decisions that matter deeply to our customers.
Which initiative best demonstrates the impact of the mission — and how was its success measured?
We’ve focused on creating more connected, end-to-end experiences that help customers both visualize what’s possible and confidently bring those projects to life with the right level of support along the way. It’s about turning “I have an idea” into “I know exactly how to make this happen.”
Dreaming about a new kitchen? We’re helping customers see the art of the possible, connect easily to a designer who can bring their ideas to life and manage project complexities on their behalf to ensure everything goes smoothly. For example, customers can visualize inspirational kitchens in their own space, see designs in 3D with an Apple Vision Pro headset, collaborate asynchronously with a designer on their kitchen design and move more seamlessly from inspiration to execution with the right support at every stage of the journey.
Behind the scenes, that means solving complex technical challenges and leveraging modern technologies, including AI-driven capabilities, to deliver more intuitive, personalized and seamless experiences. Success is measured by reduced friction, stronger project completion rates and customers feeling confident and supported from inspiration to completion.
What ritual or behavior convinces people the mission is real?
We make the mission real by consistently bringing the customer’s ‘why’ into the room — the life moment behind the project, not just the project itself. When we, as leaders, ask how our work helps someone move forward with confidence in their home, it changes the conversation. It raises the bar from ‘does it work?’ to ‘does it matter?’ — and that’s what people feel day to day.
KPA helps clients identify, remedy and prevent workplace safety and compliance problems across their entire enterprise.
In one sentence, why does the mission matter to your team — and what decision did it guide recently?
Our mission to drive compliance and culture guides every decision we make — from investing internally in developing field experts who deliver consistent, industry-specific guidance to partnering with clients to implement practical software and training solutions that reduce risk and build lasting compliance confidence — ensuring that at every step of their journey, we lead as the trusted authority in automotive compliance.
Which initiative best demonstrates the impact of the mission — and how was its success measured?
One initiative that best demonstrates our mission in action is how we operationalized our 10-Step EHS Compliance Journey into a structured roadmap that moves clients from uncertainty to confident compliance. We guide organizations step-by-step — from establishing a compliance team and conducting written risk assessments, to implementing programs, delivering training, managing chemical inventories, tracking incidents, resolving action items, maintaining permits, leading safety committees and strengthening regulatory reporting and record-keeping.
Success is measured at every phase. Early indicators include completed assessments and documented programs. Mid-journey progress shows up in higher training completion rates, improved hazard identification, faster corrective action closure and reduced incident frequency. Long-term impact is reflected in stronger audit performance, fewer citations and greater executive visibility into compliance metrics. By aligning our field experts, software and training to this framework, we empower clients to build lasting safety cultures and achieve measurable, sustainable compliance.
What ritual or behavior convinces people the mission is real?
What convinces our people that the mission is real is that we operationalize it — every field engagement, implementation call and leadership review is anchored to measurable outcomes. We tie our client work directly to defined milestones.
Leadership models this behavior by asking one consistent question: “How does this drive compliance and strengthen culture?,” thus supporting our mission and vision at KPA. Whether we’re evaluating a new tool, refining a process, or supporting a client through their compliance journey, decisions are grounded in practical impact — not theory. We also share client success stories that highlight measurable improvements, reinforcing that our work doesn’t end with recommendations; it ends with safer workplaces and confident operators. That consistent alignment between strategy, field execution and measurable results makes the mission tangible.
Ro is a direct-to-patient healthcare company with a mission of helping patients manage their care journey.
In one sentence, why does the mission matter to your team — and what decision did it guide recently?
Our mission — helping patients achieve their health goals by delivering the easiest, most effective care possible — matters because every product decision we make directly impacts whether a patient can actually access and stay on treatment to reach those goals. We recently launched multi-month medication and membership options to lower costs and reduce barriers to care.
At Ro, “easiest, most effective care” shows up in the decisions we make. We consistently see that cost and friction are two of the biggest reasons patients don’t start or continue treatment. That pushed us to invest in multi-month offerings that can reduce costs by up to 50 percent while simplifying the experience. It required close coordination across product, clinical and pharmacy teams to ensure we were improving affordability and continuity of care without compromising clinical quality — because expanding access is fundamental to delivering on our mission.
Which initiative best demonstrates the impact of the mission — and how was its success measured?
Our work on multi-month medication and membership options is one of the clearest examples of how we bring the mission to life, by making treatment more affordable and easier to stay on over time. At the core, we believe direct-to-patient healthcare should use technology and scale to make care more affordable. That’s what drove us to introduce these options, making Ro one of the most accessible ways to get GLP-1 treatment and high-quality care.
By giving patients access to multiple months of medication at a lower overall cost — in some cases cutting costs in half — we’re directly reducing one of the biggest barriers to care. Just as importantly, patients who opt into multi-month plans are more likely to stay adherent to their medication, which is closely tied to better health outcomes. As adoption continues to grow, we are seeing the downstream impact of stronger adherence and better health outcomes, including greater weight loss.
What ritual or behavior convinces people the mission is real?
One thing that consistently reinforces that the mission is real is how often patient impact shows up in day-to-day decision-making, not just in company-wide moments.
We ground discussions in real patient behavior and outcomes — where people drop off, where cost becomes a barrier and where the experience isn’t meeting patient expectations. That creates shared accountability to solve the highest-impact problems, regardless of how complex they might be. There’s also strong alignment across product, clinical and operations teams to prioritize solutions that expand access and improve outcomes for patients. When that level of coordination consistently points toward better patient results, it’s clear the mission isn’t just something we talk about — it actively shapes what we build and how we build it.
Cohere Health is a healthtech company that provides intelligent prior authorization. The company’s primary goal is to align physicians and payers on the patient’s entire care journey.
In one sentence, why does the mission matter to your team — and what decision did it guide recently?
We’re focused on the patient. Being able to provide the right care at the right time and at the right value, is a mission that matters to everyone around the table. We built a platform that lets us help the industry get one step closer towards this goal and our entire team is passionate about this cause.
All of the investments we’re making are to further this mission. Most recently, this is reflected in our expansion into payment solutions with the acquisition of ZignaAI.
Which initiative best demonstrates the impact of the mission — and how was its success measured?
The underlying capability of our clinical intelligence platform lets us understand a patient’s unique circumstance and the right course of care, driving the biggest impact. Ultimately, we measure success by the number of patients we impact in a positive direction to help them achieve better outcomes and quality of life.
What ritual or behavior convinces people the mission is real?
Everyone has a personal connection to healthcare, so it’s not hard to relate to our mission. We work hard to remember that each case we process is a real patient and not just a number on the screen. Our physicians bring forward countless real-world examples to bring our impact to life.
Spectrum is a connectivity company that creates, develops, and operates mobile services, internet service, live TV app and WiFi for nearly 100 million users.
In one sentence, why does the mission matter to your team — and what decision did it guide recently?
As America’s connectivity company, Spectrum delivers fast, reliable internet, mobile, video and voice services to more than 31 million customers across 41 states. From big cities to small towns, our fiber broadband network keeps families, businesses and communities connected to what they need, when they need it.
That mission matters to our team because the people we serve are also our friends, neighbors and families. It’s not just about connectivity – it’s about helping people stay connected to work, school, healthcare, entertainment and each other.
It also guides how our team thinks about innovation and customer experience. One example of seamless connectivity in action is Invincible WiFi, the industry’s first WiFi seven service with integrated battery and 5G cellular backup. In the event of a power outage, Invincible WiFi keeps homes and businesses connected, reinforcing our commitment to helping customers continue to learn, stream and work without interruption.
Which initiative best demonstrates the impact of the mission — and how was its success measured?
Through our multi-year rural construction initiative, we are building more than 100,000 additional miles of fiber network infrastructure to deliver symmetrical and multi-gigabit speeds to more than 1.7 million new homes and businesses across America.
The success of our rural buildout is not only measured by the scale of our network expansion, but also by the meaningful impact it has on the communities we serve.
By bringing high-speed connectivity to the rural communities that need it most, we are advancing digital inclusion and creating greater opportunities for the people who live and work across our footprint, from Mackinac Island, Michigan — where horse-drawn carriages replace cars — to the Tucker Family Farm in Warren County, Kentucky. Customers and businesses alike credit Spectrum’s expansion with improving access to education, employment and digital resources.
What ritual or behavior convinces people the mission is real?
Our industry-leading customer commitment puts the customer at the center of everything we do. We believe in providing reliable connectivity, transparency at every step and exceptional service and support. No matter your job, every member of our team plays an important role in delivering on our customer commitment. It’s not just something we say – it’s something customers experience through the strength of our network, the quality of our products and services and the dedication of our employees.
As an example, earlier this year we introduced one of our most powerful value pledges to date: a $1,000 Savings Guarantee. New customers are guaranteed $1,000 in savings their first year if they switch their mobile service from AT&T, T-Mobile or Verizon to at least two unlimited lines of Spectrum Mobile and transfer their internet service from any provider to Spectrum Internet Advantage or a higher speed tier. By offering customers the ability to switch risk-free with guaranteed savings, Spectrum is upping the competitive ante and providing customers with lasting value.
TigerConnect is a healthcare communication platform that assists with care collaboration among doctors, nurses, care teams and patients.
In one sentence, why does the mission matter to your team — and what decision did it guide recently?
Spend a shift in any hospital and you see exactly what we’re built for: a nurse paging three people to find the right on-call, a consult that never reached the right specialist, a patient losing hours of their day to coordination instead of care. For more than a decade, TigerConnect has worked to close those gaps, connecting every member of the care team through secure messaging, role-based scheduling, clinical alerting, voice and patient communication so the right information reaches the right person at the right moment. CareConduit, our AI orchestration engine, is the next step in that mission and when we evaluated whether to build it, the test wasn't a market opportunity. It was whether it would measurably speed care for the clinicians and patients using it. It would, so we built it.
Which initiative best demonstrates the impact of the mission — and how was its success measured?
Our mission isn’t real because we say it is. It’s real because of our customers’ outcomes. One of the clearest examples is a large not-for-profit health system in the Northeast that processes more than 11,000 consult and transfer requests a year, with cardiology and urology consult workflows being the most time-sensitive and painful. Their previous phone-based workflows meant the wrong provider was often called first, ordering and consulting clinicians were rarely free at the same time and STAT consults waited while staff brokered handoffs. After implementing TigerConnect’s AI System of Activation, CareConduit, to automate consult routing, time from consult to connection dropped from an average of 85 minutes to under 30, with 77 percent of consults acknowledged within eight minutes. They cut workflow steps in half, with real financial impact. As one clinical leader put it, “We eliminated all the phone calls that were previously necessary. The time a provider had to spend waiting for another provider to respond was completely eliminated.” That is the mission in operational form. We measure ourselves the way our customers do — time given back to clinicians and better patient experiences.
What ritual or behavior convinces people the mission is real?
The most convincing proof is who shapes our roadmap. Our customer advisory board, made up of CIOs, CMOs and CMIOs from leading health systems, meets regularly with our product team to tell us what is actually broken in their hospitals. Their feedback directly informs what we build, in what order and how we measure success. That discipline keeps us honest. When the people closest to the work steer the roadmap, the mission stops being a statement on the wall and becomes how we operate.
Blink’s mobile-first employee experience platform leverages AI to support employers across industries ranging from healthcare and logistics to retail and construction.
In one sentence, why does the mission matter to your team — and what decision did it guide recently?
Our mission is the practical lens behind every customer engagement we run. We believe every worker deserves to feel connected, valued and equipped with the information they need to do their best work — and that belief shapes everything, from the playbooks we’ve built to how we define and measure value with customers. It’s why we don’t think of ourselves as a software vendor. We’re partners in our customers’ broader employee experience goals, not just their Blink adoption. That distinction guides real decisions: how we scope onboarding, how we set success metrics and how we show up at renewal. The mission isn’t a tagline — it’s the filter we run every engagement through.
Which initiative best demonstrates the impact of the mission — and how was its success measured?
Our value realization framework is where the mission gets concrete. We co-create an employee experience vision with each customer, then map it to specific outcomes and success metrics we track together — from onboarding through renewal and beyond. It’s a living process, not a one-time deliverable. We also track how our product is actually being used day-to-day, because that tells us how well we’re listening to frontline users and whether we’re solving the right problems. Together, these aren’t vanity metrics — they’re proof points. Customers who have committed to this approach have achieved things like double-digit reductions in annual employee attrition. That’s the mission in action; not just adoption numbers, but real change for real workers.
What ritual or behavior convinces people the mission is real?
Our Thursday all-hands is one of the most telling rituals we have. Our CEO opens every week with wins — a milestone that a customer hit, an adoption breakthrough, a frontline team that experienced something meaningful because of the work we did. It’s not a business update; it’s a weekly reminder of why the mission matters. We’ve also been deliberate about hiring for empathy to the mission, because culture is only as durable as the people you bring in. Externally, the Blink Collective — a platform where our customers connect, share wins and challenges and learn from one another — keeps us honest. It gives our team a direct line to frontline stories and realities. We actively invite that feedback. The mission only stays real if you keep listening to the people it’s meant to serve.
