Brand reputation is no longer managed through isolated review responses or periodic PR checks. It is increasingly shaped by continuous signals across reviews, social platforms, news coverage, search results and now, AI-generated answers. As a result, reputation management has become a software problem rather than a manual process.
Brand reputation management software brings these signals together, giving teams a structured way to monitor perception, identify risks and understand how a brand is represented across digital channels. The tools in this category vary widely in focus, from review and listings management to social listening, media monitoring and AI visibility tracking. The following software platforms play a direct role in managing and monitoring brand reputation today.
Top Brand Reputation Management Software
- Built In
- Podium
- Hootsuite
- Brandwatch
- Sprout Social
- Otterly.AI
- Peec AI
- Yext
- Semrush
- AlphaSense
- Talkwalker
Built In is an AI-powered employer brand intelligence platform focused on measuring and boosting how companies of all sizes are represented Answer Engines such as ChatGPT, Gemini and Google's AI Overviews. The platform measures brand perception using its Employer Brand Reputation (EBR) score, which benchmarks how employers appear across these AI-powered candidate research channels. The platform combines employer reputation analytics with branded employer content, competitive insights, job distribution and consulting services within a single system. This allows teams to monitor employer brand signals and apply those insights directly to hiring visibility and talent engagement across every touch point of the candidate hiring journey.
Best fit for: Enterprise companies and SMBs that want to measure and manage their brand reputation in AI-driven hiring and answer-based search environments.
See how your employer brand is performing in AI tools like ChatGPT and Google.
Podium is a customer interaction and reputation management software that focuses on text-based communication to collect reviews and customer feedback. The platform centralizes messaging and reputation signals to help businesses manage customer engagement and response workflows.
Best fit for: Local and regional businesses that rely on direct customer communication and want to generate and manage reviews at scale.
Hootsuite is a social media management platform that supports reputation management through social monitoring, engagement and response workflows. The platform allows organizations to track brand mentions, monitor conversations and respond to feedback across major social networks from a centralized dashboard.
Best fit for: Teams that prioritize social media operations and want basic brand monitoring alongside content scheduling and engagement tools.
Brandwatch is a social listening and consumer intelligence software platform that tracks brand mentions and analyzes sentiment across social media, news sites and online communities. It provides structured insights into brand perception and emerging trends using large-scale data analysis.
Best fit for: Mid-sized to enterprise organizations that need in-depth brand perception analysis and reputation monitoring across owned and earned media.
Cision is a media intelligence and PR software platform that tracks earned media coverage, journalist activity and brand mentions across online and traditional outlets. It provides monitoring alerts, reporting dashboards and media database access to support reputation visibility and measurement. The platform is widely used by communications teams managing press-driven brand narratives.
Best fit for: PR and corporate communications teams monitoring brand coverage and media impact.
Qualtrics XM is an experience management platform that captures customer and employee feedback to surface trends tied to brand trust and perception. It connects structured survey data with analytics to identify experience gaps that may affect brand reputation. The platform is often used to quantify reputation-related signals across customer and workforce touch points.
Best fit for: Organizations measuring brand perception through structured feedback and sentiment data.
Sprout Social is a social media management software platform that includes monitoring and listening features for tracking brand mentions and audience sentiment. It centralizes engagement, publishing and analytics to support ongoing oversight of brand-related activity on social channels.
Best fit for: Marketing and social media teams that manage active brand accounts and need visibility into engagement and brand mentions.
Yext is a digital presence and brand reputation management platform that centralizes business information and review monitoring across search engines and online directories. It helps organizations maintain consistent brand representation and track reputation signals tied to online discovery.
Best fit for: Organizations managing brand presence and reputation across search platforms and location-based discovery channels.
Semrush Brand Monitoring is a web-based monitoring tool that tracks brand mentions, backlinks and sentiment across online sources. It is designed to surface reputation signals related to search visibility and brand presence on the web.
Best fit for: Marketing and SEO teams that want to monitor brand mentions and reputation signals tied to search and digital visibility.
Talkwalker is a media monitoring and consumer intelligence platform that tracks brand mentions across social media, news outlets, blogs and broadcast sources. It uses AI-powered analytics to detect sentiment shifts, emerging risks and visual brand references across global markets. The platform supports structured reputation tracking with dashboards and alerting systems designed for ongoing brand oversight.
Best fit for: Organizations that need real-time reputation monitoring across global media and social channels.
SimilarWeb is a digital intelligence platform that provides insight into website traffic, audience behavior and market positioning. While not a traditional reputation tool, it helps teams understand brand visibility, referral sources and competitive presence across digital channels. SimilarWeb supports reputation monitoring by revealing how brand discovery patterns shift over time.
Best fit for: Marketing and strategy teams analyzing digital brand presence and competitive visibility.
AlphaSense is a market intelligence platform that tracks company mentions across news, analyst reports, earnings transcripts and regulatory filings. It helps organizations monitor how their brand and leadership are discussed within investor and industry ecosystems. The platform supports reputation oversight from a financial and stakeholder perspective rather than consumer sentiment alone.
Best fit for: Public companies and strategy teams monitoring investor-facing brand narratives.
Meltwater is a media intelligence and brand monitoring software that tracks news coverage, online mentions and social conversations. The platform supports reputation analysis and PR measurement through reporting and ongoing monitoring tools.
Best fit for: Communications and PR teams that need ongoing visibility into media coverage and brand sentiment across digital and traditional outlets.
Peec AI is a brand monitoring software platform focused on tracking brand visibility and representation across AI models and answer engines. It analyzes how brands appear in AI-generated responses to support reputation and visibility measurement in emerging search environments.
Best fit for: Brands and marketing teams that want insight into how their brand is surfaced in AI-driven search and answer tools.
Otterly.AI provides brand monitoring software focused on tracking how brands appear in AI-powered search and answer engines. The platform analyzes brand mentions and visibility across generative AI tools, helping teams understand where and how their brand is referenced in AI-generated responses.
Best fit for: Teams exploring AI search visibility and monitoring brand representation in answer engine environments.
Frequently Asked Questions
What is brand reputation management software?
Brand reputation management software is used to monitor, analyze and respond to how a brand is perceived across reviews, social media, news, search results and other digital channels.
How is brand reputation management software different from social media management tools?
Brand reputation management software focuses on tracking perception, sentiment and external brand signals, while social media management tools are primarily designed for publishing content and managing engagement on owned social accounts.
What types of signals do brand reputation management tools monitor?
These tools can monitor customer reviews, brand mentions, media coverage, social conversations, search visibility and in some cases AI-generated brand references.
How does AI affect brand reputation management?
AI-powered search and answer tools influence how brands are surfaced and described, which has expanded reputation management to include monitoring AI-generated brand representations.
