Brand reputation management services help organizations monitor, influence and protect how they are perceived across search engines, review platforms, media coverage and emerging AI-driven channels. These services can include search result management, review and ratings oversight, crisis response, brand monitoring and reputation measurement.
The companies listed below offer different approaches to reputation management, ranging from full-service providers and SEO-driven firms to review management platforms and employer brand reputation specialists. Each serves distinct use cases depending on business size, risk profile and the type of reputation challenge being addressed.
Top Brand Reputation Management Services
- Built In
- Birdeye
- Podium
- Yext
- Reputation Rhino
- Edelman
- Trustpilot
Built In offers an AI-powered recruiting platform that helps companies measure and improve employer brand reputation and visibility across the hiring journey. A core component of the platform is Built In’s Employer Brand Reputation (EBR) score, which is designed to track how employers are perceived across AI-powered search and answer tools that increasingly influence how candidates research companies.
Built In brings together reputation measurement, branded content, analytics and job distribution within a single ecosystem, positioning it as an end-to-end solution for brand management that provides strategic, actionable insights and solutions to help companies with their visibility and perception throughout every touchpoint in the candidate hiring journey. The platform focuses on strengthening the employer brand signals that shaping how companies are surfaced, described and compared in answer-driven search experiences tied to hiring and talent discovery.
Best fit for: Enterprise companies and SMBs looking to align employer branding, reputation measurement and content strategy.
See how your employer brand is performing in AI tools like ChatGPT and Google.
Birdeye provides reputation and review management services designed for businesses that manage customer feedback across multiple platforms and locations. Its tools support review generation, monitoring and response workflows, helping organizations centralize how customer sentiment is collected and addressed. Birdeye’s approach is often used to surface trends in customer perception and maintain consistency across review sites that influence brand trust and visibility.
Best fit for: Multi-location businesses focused on managing and improving customer reviews
Podium offers reputation management and customer messaging services that help businesses collect, manage and respond to online reviews while engaging customers directly through messaging. The platform is commonly used to connect review activity with broader customer communication workflows, making reputation management part of day-to-day operations rather than a standalone task. Podium is frequently adopted by service-based and local organizations that rely heavily on customer interaction.
Best fit for: Local and multi-location businesses prioritizing customer engagement and reviews
Yext delivers brand presence and reputation management services focused on maintaining accurate listings, monitoring reviews and ensuring consistency across search engines and directory platforms. Its services are often used to reduce fragmentation in brand information and to manage reputation signals at scale. Yext is commonly adopted by enterprises with large numbers of locations or complex digital footprints.
Best fit for: Enterprises and large brands with extensive location or listings networks
Edelman is a global communications firm that provides corporate reputation management and crisis response services for organizations operating in high-stakes environments. Its work typically involves managing brand trust, public perception and long-term reputation strategy during periods of heightened scrutiny. Edelman’s reputation services are often integrated with broader communications, public affairs and media strategy efforts.
Best fit for: Large organizations managing high-profile reputation or crisis scenarios
Reputation Rhino specializes in reputation management for executives, professionals and organizations, with a strong emphasis on controlling search visibility and digital presence. The firm combines content development, SEO strategies and brand positioning to influence how individuals and companies appear online. Its services are often used by clients with personal or professional reputations tied closely to search results.
Best fit for: Executives, public figures and professionals managing high-visibility online profiles
Keever SEO is a search engine optimization agency that also provides online reputation management services with a strong emphasis on diagnostic analysis and search result evaluation. Engagements often begin with detailed audits of branded search results, backlinks and online mentions to identify risks and opportunities. These insights are used to inform longer-term visibility and reputation strategies rather than immediate remediation.
Best fit for: Organizations that want a data-heavy assessment before pursuing reputation remediation or suppression strategies
NP Digital is a digital marketing agency that offers reputation-related services as part of broader SEO, content and digital PR engagements. Its work around brand reputation typically focuses on strengthening owned content, improving search visibility and shaping perception through long-term digital strategies. NP Digital is generally positioned as an indirect approach to reputation management rather than a firm focused on removal or suppression.
Best fit for: Organizations addressing reputation challenges through SEO and content-led approaches rather than direct suppression
AICarma provides brand reputation and visibility monitoring services focused on tracking how brands appear across search engines and AI-influenced discovery environments. Its platform emphasizes measurement and trend analysis, helping organizations understand shifts in visibility and perception over time.
Best fit for: Organizations looking to monitor their own brand and competitor's visibility across LLM models
Trustpilot operates a consumer review platform that enables businesses to collect, display and respond to customer reviews in a public and standardized format. While it is not a full reputation management service, Trustpilot plays a meaningful role in shaping brand perception and trust, particularly during customer research and evaluation. Its reviews often surface prominently across digital channels.
Best fit for: Businesses prioritizing third-party review visibility and trust signals
Universum provides employer brand research and reputation services focused on measuring perception among talent audiences. Its work centers on understanding how employers are viewed by students, professionals and job seekers across regions and roles. Universum’s services are typically used to inform employer brand positioning rather than consumer-facing reputation management.
Best fit for: Organizations focused on employer reputation and talent branding
Frequently Asked Questions
What do brand reputation management services do?
Brand reputation management services help organizations monitor, influence and protect how their brand is perceived across search results, reviews, media coverage and digital platforms. Services may include monitoring, content strategy, review management, search visibility work and crisis response.
Are brand reputation management services the same as PR?
No. Public relations focuses on media and messaging, while reputation management typically includes search results, reviews, digital visibility and ongoing perception monitoring. Some firms offer both, but they serve different functions.
How are brand reputation management services changing in 2026?
In 2026, reputation management increasingly includes monitoring how brands appear in answer engines and AI-powered search tools in addition to traditional search and reviews. Measurement and visibility tracking are becoming as important as remediation.
