Brand reputation management companies focus on how organizations are perceived by customers, employees and the public. Their role is to help businesses monitor activity, respond to feedback and maintain a consistent brand presence across digital channels where opinions are formed and shared. This can include reviews, social media, search results, AI answers and other online platforms.
These companies vary widely in approach. Some provide services and strategic guidance, while others offer software tools that support monitoring and engagement. Together, they help organizations stay aware of public perception and take action to protect and strengthen their brand over time.
Top Brand Reputation Management Companies
- Built In
- SOCi
- Reputation Rhino
- Podium
- Birdeye
- BrandYourself
- Yext
- Trustpilot
Built In is an AI-powered employer branding and recruitment platform that helps companies understand and improve how they are perceived by job seekers across digital and AI-driven discovery channels such as ChatGPT, Gemini and Google's AI Overviews. The platform combines employer brand analytics, perception benchmarking, AI-optimized branded content, job distribution, strategic guidance and personalized consulting services to function as an end-to-end solution for brand reputation management throughout every touchpoint of the candidate's hiring journey. A core component of the platform is its Employer Brand Reputation (EBR) score, which highlights perception gaps across categories such as leadership, culture, work life balance and career growth, among others. Built In not only provides insights into these important candidate journey topics, but also actionable solutions employers can take to improve their reputation.
Best fit for: SMBs and enterprise organizations focused on employer brand visibility, talent perception and hiring reputation in search and answer-driven discovery experiences.
See how your employer brand is performing in AI tools like ChatGPT and Google.
SOCi is a social media and local marketing platform designed to help multi-location brands manage local visibility, engagement and reviews at scale. The platform centralizes social publishing, review monitoring, local listings and performance reporting across hundreds or thousands of locations. SOCi is primarily used to ensure brand consistency while still enabling local teams to respond to reviews, publish localized content and engage with customers in real time.
Best fit for: Multi-location and franchise-based organizations that need centralized control over local social media, reviews and listings across many markets.
NetReputation is a full-service online brand reputation management firm that focuses on monitoring, repairing and improving digital brand perception. The company works directly with businesses and individuals to address negative search results, harmful content and unfavorable brand narratives across search engines and online platforms. Its services typically include reputation monitoring, content creation, search result suppression and ongoing brand protection.
Best fit for: Companies or individuals dealing with negative search results, reputational risk or the need for active reputation repair and long-term brand protection.
Reputation Rhino is a reputation management firm specializing in search-focused brand protection and remediation. The company helps organizations and executives improve how they appear in branded search results by developing optimized content and managing online narratives. Reputation Rhino emphasizes long-term reputation strategy through search optimization, digital content development and ongoing monitoring.
Best fit for: Executives, founders and organizations that need search-driven reputation management and proactive control over branded search visibility.
Reputation is an enterprise reputation management platform that helps organizations monitor, analyze and improve brand perception across customer feedback channels. The platform aggregates reviews, surveys, social feedback and listings data into a centralized system that supports reputation measurement and response at scale. Reputation is commonly used by large brands to understand sentiment trends, identify experience gaps and manage reputation performance across many locations.
Best fit for: Enterprise and multi-location organizations that need centralized reputation measurement, review management and customer experience insights at scale.
Podium is a customer interaction and review generation platform focused on helping businesses collect feedback and engage with customers through messaging. The platform emphasizes text-based communication to request reviews, respond to customer inquiries and manage interactions across channels.
Best fit for: Small and mid-sized businesses that want to generate more reviews and manage customer conversations through messaging-first workflows.
Birdeye is a reputation and customer experience platform that helps businesses monitor reviews, request feedback and manage online presence across review sites and directories. The platform consolidates reviews, messaging, surveys and listings management into a single dashboard. Birdeye is designed to help organizations improve visibility and customer engagement by increasing review volume and responding to feedback efficiently.
Best fit for: Growing and multi-location businesses that need review monitoring, feedback collection and listings management within a single platform.
BrandYourself is an online reputation management company focused on helping individuals and businesses improve how they appear in search results. The company provides both self-service tools and managed services designed to monitor brand mentions, address negative content and promote positive assets in branded search queries.
Best fit for: Individuals, executives and small businesses that want to monitor and improve branded search results and online reputation.
Sprout Social is a social media management platform that helps organizations publish content, engage audiences and monitor brand mentions across social networks. The platform offers scheduling, analytics, social listening and engagement tools that support brand visibility and responsiveness. Through its variety of solutions, Sprout Social helps companies monitor engagement with customers and respond to feedback.
Best fit for: Marketing and social media teams that need centralized social publishing, engagement and listening tools.
ReviewTrackers is a review management platform designed to help businesses monitor, analyze and respond to customer reviews across multiple review sites. The platform aggregates review data and provides reporting on sentiment trends, locations and performance over time.
Best fit for: Businesses and multi-location brands that want structured review monitoring, reporting and response workflows.
Yext is a digital presence management platform that helps organizations manage business information, listings and reviews across search engines, maps and directories. The platform ensures accuracy and consistency of brand data at scale while also providing tools for review monitoring and response.
Best fit for: Enterprises and multi-location organizations that need to manage listings accuracy and digital presence across search and directory ecosystems.
Trustpilot is an online review marketplace where customers can share feedback about brands and services. Brands use Trustpilot to collect reviews, respond publicly and understand how customer sentiment is reflected in third-party review content.
Best fit for: Consumer-facing brands that want to collect, display and respond to third-party customer reviews.
Frequently Asked Questions
What do brand reputation management companies do?
They help organizations track public sentiment, manage feedback and maintain consistent brand perception. Depending on the provider, this may include monitoring tools, response workflows or hands-on reputation strategy.
How do companies monitor brand reputation?
Most use a combination of review tracking, social listening, search monitoring and customer feedback analysis.
Can brand reputation management improve search visibility?
It can support search visibility by encouraging positive content and addressing negative signals, though results depend on strategy and execution.
