How Observability Can Help Solve Hallucinations in Your AI Implementation

We’ve all seen funny examples of AI hallucinations, but that wouldn’t be so amusing if it affected your business. Our expert explains how to stay safe.

Written by Helen Gu
Published on Apr. 09, 2025
A user works with an LLM
Image: Shutterstock / Built In
Brand Studio Logo

Was the Golden Gate Bridge really transported across Egypt for the second time in October 2016? Of course not. But GPT-3 once confidently stated that it had been. Although this mistake may seem humorous, such examples highlight a serious challenge for enterprises deploying large language models (LLMs): hallucinations. In a business context, hallucinations are far from amusing — they can derail operations, increase liability, compromise security and ultimately damage trust and profitability.

As LLMs rapidly become embedded into enterprise operations — powering everything from customer support chatbots to executive briefing summarizers — businesses must proactively address this critical flaw. A layered, systems-level approach to overcome LLM hallucinations includes vigilant AI observability, ongoing monitoring, robust security safeguards and proactive model management.

To maximize the transformative potential of LLMs, it’s critical that companies understand why  hallucinations are happening; identify related security risks, including prompt injection attacks; and implement comprehensive frameworks to detect, prevent and remediate them in real-time.

More on AI HallucinationsIs Your AI Hallucinating or Are You?

 

Understanding the LLM Hallucination Problem

When executives and technical leads first experience a well-deployed LLM, the results can seem magical. A single prompt can transform dense documentation into a concise, executive-ready summary. Yet beneath that polished surface lies a persistent vulnerability: These models frequently fabricate information and generate answers that may sound convincing but lack factual grounding.

LLM hallucinations are not random; they are deeply rooted in how the models are trained, how they’re configured and how they’re deployed. Without continuous oversight, these models can deliver errors at scale; in high-stakes environments, the implications are anything but trivial.

 

Training Data Limitations

The quality of an LLM is fundamentally tied to the quality of its training data. Although large-scale data sets can improve generalization, no training set is comprehensive, fully accurate or free from bias. Many data sets include outdated or irrelevant information, and without mechanisms to regularly update or validate this data, hallucinations get baked into the model’s behavior.

These models don’t “understand” language in a human sense; they identify statistical patterns. Therefore, when misinformation is present in the training data, those same patterns are reinforced and reproduced in deployment. Without correction mechanisms, those hallucinations appear repeatedly, even in mission-critical use cases.

Overgeneralization and Creative Confabulation

LLMs are probabilistic by nature. When asked questions that exceed their training context, they generate the most statistically likely responses, even if those responses are factually incorrect. This tendency is often referred to as “creative confabulation,” which becomes more pronounced when models prioritize producing answers over acknowledging uncertainty.

Enterprises must recognize that without safeguards, models will default to filling in the blanks, even if it means inventing information. This is especially dangerous in regulated industries, where even minor factual errors can trigger compliance failures or legal consequences.

Model Architecture and Design Biases

LLMs are optimized for plausibility, not truth. Their architectures are tuned to generate fluent, coherent text, which can lead to a false sense of confidence in their output. This plausibility bias can be amplified by deployment configurations such as temperature and top-k sampling. If these parameters aren’t tightly controlled, the model’s outputs can swing from accurate to imaginative with little warning.

This design tradeoff between creativity and reliability must be carefully managed in enterprise applications. Without monitoring, it’s easy to miss when a model shifts from answering accurately to simply sounding convincing.

Deployment and Integration Gaps

LLM deployment is not a “set it and forget it” process. These systems require continuous integration, monitoring and iteration. Yet many organizations treat LLMs like static APIs, failing to instrument the layers needed for real-time observability and adaptive controls.

This gap allows hallucinations to propagate unchecked. When this happens, minor issues become major ones and can ultimately erode customer trust, compromise business processes and increase threats at scale. As a result, enterprises become reactive to the model’s behavior.

 

The Rising Threat of Prompt Injection Attacks

Hallucinations aren’t the only risk. As LLMs grow more interactive and user-facing, they also become attractive attack surfaces. Because models have a bent toward blindly following instructions, malicious users can manipulate outputs or inadvertently secure private information.  

For example, a banking website chatbot could be influenced to reveal confidential information or generate unexpected outcomes. The same problem is at the root of these vulnerabilities: without contextual awareness, intent or constraints, models will comply with almost any prompt.

Securing these models requires more than firewalls and API gateways. Enterprises must observe and validate how models respond to real-world inputs, flag anomalies and ensure each interaction adheres to business logic and policy.

 

How to Solve Hallucinations and Security Risks

Addressing hallucinations and prompt injection threats demands a comprehensive, multi-layered approach that extends from data engineering to post-deployment monitoring. Several core strategies are essential for enterprises deploying LLMs in production environments.

Fine-Tune With Domain-Specific Data

Generic, pre-trained models often fall short in specialized use cases. Fine-tuning with high-quality, domain-relevant data sets helps to reduce hallucinations by grounding the model in accurate, contextually appropriate information. This process should be ongoing and not a one-time setup.

Apply Robust Prompt Engineering

Prompt quality significantly influences model behavior. Structured, well-constructed prompts reduce ambiguity and steer the model toward more accurate outputs. Enterprises should adopt repeatable, documented prompt engineering practices, coupled with systematic validation during each release cycle.

Use Retrieval-Augmented Generation (RAG)

By connecting models to external, validated sources of truth, RAG techniques help to ensure that outputs remain grounded in verified data. This architecture not only enhances factuality but also supports dynamic knowledge updates without requiring full retraining.

Implement Real-Time Validation and Feedback

Deploy pipelines that flag, score and review model responses in real time. Outputs should be continuously validated, either through automated checks or human-in-the-loop review, especially in high-risk environments. This creates a feedback loop that helps teams catch hallucinations before they reach end users.

Maintain Continuous AI Observability

Observability is essential to understanding how LLMs perform over time. A real-time observability solution needs key signals like input/output patterns, latency, resource usage and model confidence scores. By combining telemetry data with anomaly detection and drift analysis, a platform can flag subtle deviations as they happen. By monitoring real-time behavior, an in-house or or third party AI observability platform can detect subtle model drift and trace anomalies back to their root cause. This allows teams to intervene early, adjust configurations and preserve output integrity. 

Harden Models Against Prompt Injection

Prompt injection attacks must be mitigated through rigorous input validation, access controls and secure interface design. Monitoring should extend beyond infrastructure to include the model’s actual interactions and capture patterns that could signal manipulation or abuse.

 

The Business Case for Comprehensive AI Observability

LLMs offer immense potential, but without proper observability, they introduce significant risk. Hallucinations and security breaches can erode customer trust, derail critical processes and damage a brand’s reputation.

Benefits of Comprehensive AI Observability

Enterprises that invest in AI observability benefit from all the following:

  • Reduced operational risk: Enables early detection of inaccuracies before they cascade into process failures.
  • Improved security posture: Visibility into model interactions helps prevent data leaks and injection attacks.
  • Greater user confidence: Reliable, grounded responses improve adoption and reduce user friction.
  • Agile model management: Real-time feedback loops allow for fast iteration and continuous improvement.

LLMs are not static assets; they evolve with usage, data and environmental context. Observability ensures this evolution is continuously managed, measured and aligned with business objectives.

More on AI ControlWhy We Need AI Governance Now

 

Hallucinations Aren’t Funny, but They’re Fixable

Enterprises are rightfully eager to tap into the transformative power of generative AI. But hallucinations, drift and prompt injection attacks are not edge cases — they are structural risks that must be addressed head-on.

These models are complex systems operating in dynamic environments. To deploy them safely and effectively, organizations must embrace the same principles used to manage any critical infrastructure: observability, governance and resilience.

With advanced AI observability, continuous validation and a proactive security mindset, hallucinations become not just detectable—but preventable. Further, it fosters visibility, control and confidence in your AI investments.

Hallucinations may make headlines. But in a well-governed enterprise, they should never make it into production.

Explore Job Matches.