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Built In NYC connected with five local sales leaders to learn which questions they find most effective in order to officially turn a prospect into a customer. They shared how asking questions through gathering key details, understanding prospects’ challenges, elevating conversations, figuring out what’s important and generating passionate and authentic responses enables them to move deeper into the sales process. 

Kelly O'Halloran

Updated on April 10, 2025

Commercial real estate investment teams have operated on data for many years, but that data hasn’t always been trustworthy. VTS aims to change that. 

Kelly O'Halloran

Updated on April 10, 2025

This culture of empowerment not only extends to Peloton’s athletes — it permeates to the Peloton team both in and out of their NYC headquarters. We spoke with three of Peloton’s employees, two of whom work beyond the Big Apple, to see how they help spread this message to the masses while steering their own career growth.

Miranda Perez

Updated on April 10, 2025

This brings the healthtech startup’s total funding to date to $175 million.

Miranda Perez

Updated on April 10, 2025

The acquisition grows quip’s customer base to 40 million users.

Curious about how to thoughtfully engage with prospects? Try making an outreach plan.

Ellen Glover

Updated on April 10, 2025

Launched in 2013 by former journalist Lindsay Stewart, Stringr helps users source, edit, publish and monetize any video from anywhere. This has proven essential amid the chaotic lead-up to the presidential election and the pandemic.