Featured in an August 6th Wall Street Journal article, “The Piranha Tank”—the first video from Ivy Funds’ The World Covered campaign—takes viewers into the day-to-day life of an Ivy Funds analyst. As the first in a series of videos that debuted in early 2011 as part of an integrated campaign, this two-minute documentary invites us into Ivy Fund’s infamous morning meeting: an intense, rapid-fire debriefing for the asset management firm’s team of analysts and portfolio managers. Through one-on-one interviews and in-the-field footage, this video captures the leadership style of CEO Hank Hermann while depicting the rigorous process behind a firm that manages $90 billion in assets and was named Barron’s “Best Mutual Fund Family.” www.50000feet.com/news
