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Scentbird is a subscription service for colognes and perfumes. While designer fragrances are often a long-term investment, the company allows customers a chance to “date” luxury perfumes before “marrying” them. For $14.95 per month, users will get access to a 30-day supply of over 450 designer brands.

Matter, an early stage venture capital firm and startup accelerator has been quietly making plays over the past four years, operating at the intersection of media and technology in San Francisco. Today, the accelerator officially launched in New York City, partnering with The New York Times and Google News Lab to foster a new generation of media companies.

Nobody's fingers are more on the pulse of the changing hotel industry than the folks at NextGuest. We met with some of them to see what life was like at NYC's hottest hotelier agency. 

Ellen Glover

Updated on April 10, 2025

The company’s training platform has become popular among pro and amateur gamers alike, and is currently being used in the digital health space too.

When someone holds a massive music festival that doubles as a networking event, you know NYC tech will show up.

Female-founded Rent the Runway provides customers with a dynamic living closet that they can rent and return as needed, connecting millions of women across the U.S. with fashion options from more than 450 top designers. And there’s a lot of tech behind it. We spoke to Rent the Runway’s tech leadership to learn more about how smart software decisions have made easy fashion rentals a reality for millions of customers.