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Marketing Research: support your marketing decisions

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Udemy

++NOW UPDATED WITH CHAT GPT FOR MARKETING RESEARCH++

 

Our presentation is designed to empower you with the knowledge and skills to leverage AI/CHAT GPT for turbocharging your marketing research. Our comprehensive slides offer precise prompts to guide you through various tasks, such as collecting and presenting publicly available data, creating buyer personas, identifying competitors, and uncovering untapped market opportunities. With our guidance, you can confidently accelerate your marketing research and stay ahead of the curve.

 

Want to discover the inner Extra Profit in any Business? Then this is the course for you.

With the information explosion that has accompanied the development of the internet there is often a fallacy that any information that is required can be found via Google. A professional approach to supporting marketing decisions with well grounded information requires the skills that are included in this course.

The course is intended as a practical step by step guide to market research, to provide a structure for those who plan to undertake a research project or may wish to commission an agency to conduct research on their behalf. Each of the stages of the market research process are covered individually- starting with an understanding that market research is not the same as " see what you can find" on a particular topic or issue- but rather a structured and systematic approach to building a picture which can support business decisions, form part of a business development or act as a foundation for marketing strategy.

DIGITAL MARKETING RESEARCH

Continuous Marketing research should be the focus of any company. No matter how Big or how Small you are, knowing what your customer thinks, how the market evolves, what your competitors are doing should be your constant priority.

After this course you will be able to answer the following key-questions

  • In a world of Multi-Device Multi-Tasking, do we know how your customer deals with all of this?

  • What Analytics is telling us about how our customers are using your website?

  • Are they concerned about Privacy?

  • What Social Media do they use most, and how?

  • Do you understand the Psychology of your customers?

Digital Marketing Research has made all of this possible without spending a fortune!

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Certifications

Certifications related to Market Research or Marketing Plan or Marketing Strategy

General Assembly’s Product Management course teaches the end-to-end product management (PM) process to a real-world scenario, from evaluating users and managing a roadmap to creating a minimum viable product (MVP) and developing metrics.

 

What you'll accomplish

This is a beginner-friendly program with no prerequisites, although students may have had exposure to product development concepts or be informally taking on PM responsibilities in their current role. Throughout this expert-designed program, you’ll:

  • Determine key risks and assumptions of a product in order to prioritize research and discovery work.
  • Validate hypotheses by gathering user feedback via MVPs, interviews, experiments, and testing.
  • Execute competitive research to highlight market gaps and trends.
  • Speak fluently with developers, user experience designers, and other business stakeholders about priorities, requirements, and workflow.
  • Apply metrics alongside objectives and key results (OKRs) to measure a product’s success and track its life cycle.
  • Apply what you’ve learned to create a portfolio project: a presentation detailing your product creation strategy.

 

Why General Assembly

Since 2011, General Assembly has graduated more than 40,000 students worldwide from the full time & part time courses. During the 2020 hiring shutdown, GA's students, instructors, and career coaches never lost focus, and the KPMG-validated numbers in their Outcomes report reflect it. *For students who graduated in 2020 — the peak of the pandemic — 74.4% of those who participated in GA's full-time Career Services program landed jobs within six months of graduation. General Assembly is proud of their grads + teams' relentless dedication and to see those numbers rising. Download the report here.

 

Your next step? Submit an application to talk to the General Assembly Admissions team


 

Note: reviews are referenced from Career Karma - https://careerkarma.com/schools/general-assembly

 

General Assembly
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