How to conduct market research in startups and small firms?

Course From:

Udemy

Many business mistakes are made due to insufficient market research. That's why I created for you this hands-on course so that you can see how with virtually no money you can research many important aspects like the size of the market or a particular segment, the sales tactics of competitors, customer preferences, etc.

This course is based on my 15 years of experience as a consultant in top consulting firms and as a Board Member responsible for strategy, performance improvement, and turn-arounds in the biggest firms from Retail, FMCG, SMG, B2B, and services sectors that I worked for. I have carried out or supervised over 90 different performance improvement projects in different industries that generated a total of 2 billion in additional EBITDA. On the basis of what you will find in this course, I have trained in person over 100 consultants, business analysts, and managers who now are Partners in PE and VC funds, Investment Directors and Business Analysts in PE and VC, Operational Directors, COO, CRO, CEO, Directors in Consulting Companies, Board Members, etc. On top of that my courses on Udemy were already taken by more than 182 000 students including people working in EY, Walmart, Booz Allen Hamilton, Adidas, Naspers, Alvarez & Marsal, PwC, Dell, Walgreens, Orange, and many

Course

Intermediate

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Certifications

Certifications related to Market Research or Marketing Plan or Marketing Strategy or Product Marketing

Product Management Accelerator

General Assembly’s Product Management course teaches the end-to-end product management (PM) process to a real-world scenario, from evaluating users and managing a roadmap to creating a minimum viable product (MVP) and developing metrics.

What you'll accomplish

This is a beginner-friendly program with no prerequisites, although students may have had exposure to product development concepts or be informally taking on PM responsibilities in their current role. Throughout this expert-designed program, you’ll:

Determine key risks and assumptions of a product in order to prioritize research and discovery work.
Validate hypotheses by gathering user feedback via MVPs, interviews, experiments, and testing.
Execute competitive research to highlight market gaps and trends.
Speak fluently with developers, user experience designers, and other business stakeholders about priorities, requirements, and workflow.
Apply metrics alongside objectives and key results (OKRs) to measure a product’s success and track its life cycle.
Apply what you’ve learned to create a portfolio project: a presentation detailing your product creation strategy.

Why General Assembly

Since 2011, General Assembly has graduated more than 40,000 students worldwide from the full time & part time courses. During the 2020 hiring shutdown, GA's students, instructors, and career coaches never lost focus, and the KPMG-validated numbers in their Outcomes report reflect it. *For students who graduated in 2020 — the peak of the pandemic — 74.4% of those who participated in GA's full-time Career Services program landed jobs within six months of graduation. General Assembly is proud of their grads + teams' relentless dedication and to see those numbers rising. Download the report here.

Your next step? Submit an application to talk to the General Assembly Admissions team

_{Note: reviews are referenced from Career Karma - https://careerkarma.com/schools/general-assembly}

General Assembly