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How to conduct market research in startups and small firms?

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4.4
(430)

Topic: 

A-Z guide how to conduct market research, analyze your competitors as well as customers

 

What You'll Learn: 

  • Spy on your competitors
  • Estimate the size of the market and value of customers
  • Draw conclusion on the structure of the market
  • Find ideas how to develop your business
  • Validate your ideas for new business using market data

 

Requirements: 

  • Excel midlevel

 

Description:

"Many business mistakes are made due to insufficient market research. That's why I created for you this hands-on course so that you can see how with virtually no money you can research many important to you aspects like the size of the market or a particular segment, the sales tactics of competitors, customer preferences etc. .

I will show you 3 groups of market research methods:

  • Consulting methods
  • On-line methods
  • Off-line methods

Since we want you to be able to do market research on your own there will be very little theory and loads of nice examples in many fields. You will master the market research in fields such as: retail, fast moving consumer goods, food sector, on-line businesses, services and some off-line businesses. This training will be especially beneficial for small business owners, startup, and consultants. You will learn what mystery shopping, store-checks is, bottom-up , top-down approach and others.

You will be able also to download many additional resources

  • Links to free presentation and movies showing examples of research
  • Links to books worth reading
  • Excels with calculations showing you how you can do the market research as well as analyses and draw conclusions

We will use the following tools:

  • Excel
  • SimiarWeb
  • Keywords Planner by Google
  • Facebook Audience Insight
  • Facebook
  • Mobile market applications
  • Slideshare
  • Youtube
  • Our own tools / formats

We will be gradually increasing the price of the course from 9 USD so buy this course now to save money and implement fast proposed techniques to become more efficient"

Who this course is for: 

  • Analyst
  • Researchers
  • Small business manangers
  • Startupers
Course
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Certifications

Certifications related to Market Research or Marketing Plan or Marketing Strategy or Product Marketing

General Assembly’s Product Management course teaches the end-to-end product management (PM) process to a real-world scenario, from evaluating users and managing a roadmap to creating a minimum viable product (MVP) and developing metrics.

 

What you'll accomplish

This is a beginner-friendly program with no prerequisites, although students may have had exposure to product development concepts or be informally taking on PM responsibilities in their current role. Throughout this expert-designed program, you’ll:

  • Determine key risks and assumptions of a product in order to prioritize research and discovery work.
  • Validate hypotheses by gathering user feedback via MVPs, interviews, experiments, and testing.
  • Execute competitive research to highlight market gaps and trends.
  • Speak fluently with developers, user experience designers, and other business stakeholders about priorities, requirements, and workflow.
  • Apply metrics alongside objectives and key results (OKRs) to measure a product’s success and track its life cycle.
  • Apply what you’ve learned to create a portfolio project: a presentation detailing your product creation strategy.

 

Why General Assembly

Since 2011, General Assembly has graduated more than 40,000 students worldwide from the full time & part time courses. During the 2020 hiring shutdown, GA's students, instructors, and career coaches never lost focus, and the KPMG-validated numbers in their Outcomes report reflect it. *For students who graduated in 2020 — the peak of the pandemic — 74.4% of those who participated in GA's full-time Career Services program landed jobs within six months of graduation. General Assembly is proud of their grads + teams' relentless dedication and to see those numbers rising. Download the report here.

 

Your next step? Submit an application to talk to the General Assembly Admissions team


 

Note: reviews are referenced from Career Karma - https://careerkarma.com/schools/general-assembly

 

General Assembly
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