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Marketing Analytics: The Full Marketing Research Masterclass

Course From:
Udemy

Would you like to become an expert in marketing analytics and learn the approach of emotion-based buying? Do you want to know how to use the means-end theory in order to get deep insights into one's psych and control it? Then this course is for you. 

My name is Leon Chaudhari and I now already serve more than 22.000 students in 26 courses here on Udemy. 

In this course, I will take you from a complete beginner in marketing to an expert in marketing analytics and strategy. 

Here is what you are going to gain from enrolling in this course…

Our Masterclass course starts out by teaching you the fundamentals of quantitive and qualitative marketing strategies, afterwards you will receive my complete guide on customer research and market research which will introduce you to marketing analytics. We will then cover dozens of software tools and strategies to analyze and improve existing marketing strategies for brands, projects and solopreneurs

You will learn the complete approach of emotion-based costumer research through the means-end theory. I will teach you how to take control over other peoples' decision making through means-end laddering and you will learn how to sell to people through emotions. 

After watching this course, you will be able to...

  1. Know how to successfully prepare, conduct and analyze qualitative and quantitative research
  2. Unterstand emotion-based selling through the means-end theory & a concept called "laddering"
  3. Set up their own data-driven emotion-based marketing strategies and funnels
  4. Use Google tools like Google Trends, Google Shopping Insights & Consumer Barometer to do data-driven market research
  5. Master the skill of reverse-engineering marketing behavior by institutions, brand and solopreneurs
  6. Know how to analyze your competitor's/anyone's marketing strategies
  7. and much more! 

When you are finished with this course, you will know how to apply the means-end theory. You will be an expert in marketing analytics and will master the skill of data-driven research. 

Now, I want my students to always feel comfortable when they make a purchase, thats why I have uploaded multiple free videos for you to view at any time

Also, I offer you a 30 day money back guarantee 

YOU HAVE NOTHING TO RISK BUT EVERYTHING TO GAIN! 

It’s time to take action. This offer won’t last forever. 

Go ahead and click the take this course right now button and I will see you in the course. Thanks again for enrolling! 

Course
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Certifications

Certifications related to Market Research or Marketing Analytics or Marketing Operations

General Assembly’s Product Management course teaches the end-to-end product management (PM) process to a real-world scenario, from evaluating users and managing a roadmap to creating a minimum viable product (MVP) and developing metrics.

 

What you'll accomplish

This is a beginner-friendly program with no prerequisites, although students may have had exposure to product development concepts or be informally taking on PM responsibilities in their current role. Throughout this expert-designed program, you’ll:

  • Determine key risks and assumptions of a product in order to prioritize research and discovery work.
  • Validate hypotheses by gathering user feedback via MVPs, interviews, experiments, and testing.
  • Execute competitive research to highlight market gaps and trends.
  • Speak fluently with developers, user experience designers, and other business stakeholders about priorities, requirements, and workflow.
  • Apply metrics alongside objectives and key results (OKRs) to measure a product’s success and track its life cycle.
  • Apply what you’ve learned to create a portfolio project: a presentation detailing your product creation strategy.

 

Why General Assembly

Since 2011, General Assembly has graduated more than 40,000 students worldwide from the full time & part time courses. During the 2020 hiring shutdown, GA's students, instructors, and career coaches never lost focus, and the KPMG-validated numbers in their Outcomes report reflect it. *For students who graduated in 2020 — the peak of the pandemic — 74.4% of those who participated in GA's full-time Career Services program landed jobs within six months of graduation. General Assembly is proud of their grads + teams' relentless dedication and to see those numbers rising. Download the report here.

 

Your next step? Submit an application to talk to the General Assembly Admissions team


 

Note: reviews are referenced from Career Karma - https://careerkarma.com/schools/general-assembly

 

General Assembly
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