Top Remote Marketing Jobs in Rochester, NY

Own brand and partner campaign strategy from brief through launch and retrospectives. Translate business priorities, audience insights, and brand strategy into integrated campaign plans, GTM strategies, investment priorities, and creative briefs. Align cross-functional marketing partners, guide tradeoffs, oversee execution quality, and develop measurement frameworks. Track brand health and campaign performance, report insights to leadership, and create reusable standards to improve future campaigns.

The Partner Marketing Lead will develop and execute partnership marketing strategies and integrated campaigns for Bright Harbor, focusing on disaster recovery and collaborating with various stakeholders to create impactful narratives.

Leads influencer marketing campaigns for clients, developing strategies, guiding creative concepts, forecasting KPIs, managing budgets and contracts, ensuring FTC compliance, and reporting performance. Serves as the primary client contact, mentors junior staff, identifies process improvements and growth opportunities, and collaborates across teams on new business efforts.

Own positioning, messaging, and go-to-market strategy for an enterprise portfolio of AI and product lifecycle management solutions. Lead product launches, customer and competitive research, sales enablement, solution content, and cross-functional alignment. Translate complex technology into customer benefits, inform product roadmaps with market insights, and measure launch performance. The role requires strong B2B product marketing experience, ideally in food and beverage supply chains, with knowledge of food safety, regulatory, PLM, or formulation preferred.

Lead integrated marketing campaigns across paid and organic channels, translating business goals, customer insights, and cultural trends into campaign narratives, creative briefs, channel strategies, and testing roadmaps. Partner with creative, media, lifecycle, social, product marketing, e-commerce, and agency teams. Manage campaign calendars, guide creative development, analyze performance, present recommendations, and align brand-building with measurable growth outcomes.

Leads influencer marketing strategy and end-to-end campaign execution for clients. Serves as the primary client contact, develops strategies, forecasts KPIs, guides creative work, manages budgets and contracts, ensures FTC compliance, analyzes performance, and identifies growth opportunities. Mentors junior team members, improves processes, collaborates cross-functionally, and supports new business efforts.

Create and publish high-volume B2B marketing content across blogs, websites, product pages, landing pages, email, social media, and sales materials. Translate complex SaaS products into clear customer-focused messaging, optimize content for SEO, refresh existing assets, monitor performance, and collaborate with Product, Sales, Customer Success, and subject matter experts. Produce polished supporting graphics using tools such as Canva while managing a consistent content calendar.

Own and execute growth marketing programs across events, webinars, email, nurture, digital campaigns, and partner marketing. Plan campaigns from strategy through measurement, manage event promotion and follow-up, improve lead conversion with Sales, maintain CRM and attribution processes, and analyze engagement, pipeline, and revenue impact. The role requires hands-on event execution, cross-functional collaboration, campaign optimization, and travel to industry conferences throughout the year.

Shape Motion’s market presence through positioning, storytelling, product launches, and campaigns. Rapidly test marketing ideas, identify opportunities, scale successful initiatives, and build AI-native systems and workflows that multiply marketing effectiveness. The role is designed for an experienced marketing executive who wants to return to hands-on execution while helping define modern marketing at a fast-growing AI company.

Supports battery recycling stewardship campaigns, consumer education, state program rollouts, partner communications, events, and outreach initiatives. Coordinates timelines, deliverables, marketing materials, agencies, vendors, and cross-functional stakeholders. Tracks campaign performance, website traffic, email engagement, QR scans, and outreach data, preparing reports and campaign recaps. Maintains marketing assets and calendars while ensuring accurate, compliant, brand-aligned communications across multiple channels and states.

Build Waymark’s product marketing function from the ground up. Own positioning and messaging for AI products, develop competitive differentiation, lead go-to-market planning and product launches, translate clinical research into market-facing narratives, and create sales enablement materials. The role partners with marketing, business development, product, clinical research, and partner success teams to support enterprise sales and inform product strategy.

Develops and executes integrated growth marketing programs targeting clinicians, providers, health systems, and profile manager administrators. Responsibilities include audience segmentation, campaigns, digital marketing, events, webinars, partnerships, messaging, cross-functional coordination, project planning, KPI tracking, reporting, and optimization. The role requires healthcare provider-segment expertise and collaboration with sales, product, customer success, partnerships, and analytics teams.

Leads corporate marketing and external communications, shaping company narrative, market positioning, thought leadership, public relations, analyst relations, social media, and executive visibility. Manages a three-person communications team, partners with executives and Product Marketing, identifies engagement opportunities, supports analyst relationships, and tracks influence metrics. The role requires extensive B2B software communications leadership experience, strategic storytelling skills, and the ability to translate technical concepts for developer and executive audiences.

Lead positioning, messaging, go-to-market strategy, launches, channel enablement, competitive intelligence, and analyst relations for Sophos’ AI cybersecurity solutions. Translate complex technical capabilities into buyer- and partner-focused narratives, build launch assets and sales tools, and coordinate cross-functional execution across product, sales, marketing, and research teams. The role also develops customer feedback loops, competitive battlecards, and category-defining market perspectives.

Supports product strategy, market launch readiness, and go-to-market execution for CTE K12 products. Analyzes customer needs, market dynamics, competitive landscapes, and field feedback to develop positioning, messaging, personas, and sales enablement assets. Partners with Product, Sales, Marketing, Content, and Learning teams on roadmap inputs, packaging, pricing, launches, collateral, demos, and consistent customer-facing communications.

Execute and optimize paid social campaigns across Meta, TikTok, LinkedIn, and other platforms. Manage targeting, budgets, bids, creative testing, reporting, and performance against CPL, ROAS, and CAC goals. Present insights to clients, coordinate cross-functional growth experiments, maintain documentation, and contribute to playbooks and SOPs. The role also supports client communication, project timelines, landing-page testing, and continuous campaign improvement.

Review, assess, and provide structured feedback on brand and creative marketing documents. Evaluate content for quality, accuracy, relevance, and adherence to guidelines while applying strong analytical, written communication, document review, and attention-to-detail skills.

Lead go-to-market strategy for Third Party Risk Management (TPRM) and Operational Risk Management (ORM) products. Own positioning, messaging, pricing, analyst relations, competitive intelligence, and market opportunity analysis. Partner cross-functionally with product, sales, marketing, and executive teams to drive launches and articulate long-term strategic direction.

Leads Hint’s brand growth agenda, annual planning, integrated campaigns, innovation strategy, commercial partnerships, and consumer engagement across social, creators, partnerships, and experiential channels. Owns campaigns from brief through launch, guides creative development, aligns cross-functional teams, establishes performance measures, and drives brand and commercial results. Develops high-performing teams while balancing strategic leadership with hands-on execution in a fast-moving consumer marketing environment.

Own and execute content strategies for a portfolio of clients, connecting SEO, AI-powered search, audience insights, and business objectives. Develop roadmaps, editorial calendars, content briefs, optimization plans, and integrated campaigns. Analyze performance and recommend improvements while managing client relationships, presentations, complex workstreams, and cross-functional collaboration across SEO, paid media, social, digital PR, creative, and analytics.

Owns the technical build, deployment, testing, and optimization of email, nurture, webinar, landing page, and content distribution campaigns. Partners with marketing stakeholders to execute demand generation initiatives, manage audience segmentation and testing, prioritize campaign requests, and improve performance. The role also evaluates campaign tools, including AI-enabled technologies, to increase efficiency and effectiveness.

Coordinates and executes corporate events, trade shows, customer meetings, webinars, and internal programs for the North American market. Manages logistics, vendors, communications, budgets, forecasting, expenses, and conference preparation. Collaborates with sales, business development, international marketing, and cross-functional teams while supporting campaigns, content development, stakeholder engagement, and brand promotion. Travel is required as needed.

The Director of Product Marketing will build and lead WanderOS’s product marketing function. Responsibilities include defining positioning, personas, competitive strategy, launch programs, demand-generation campaigns, product communications, sales enablement, operator research, funnel analytics, and adoption initiatives. The role partners closely with Product, Sales, Marketing, and company leadership, hires and develops product marketers, and translates platform capabilities into compelling customer-focused messaging.

Lead go-to-market strategy and launches for an agentic AI business unit serving regulated life sciences buyers. Develop product positioning, messaging, narratives, sales enablement, campaigns, and customer-facing value propositions. Partner with Product, Sales, Demand Generation, and Revenue Operations, track pipeline and revenue impact, and use AI tools to streamline marketing execution. The role requires B2B SaaS or technology marketing experience, strong technical writing, product launch expertise, and cross-time-zone collaboration.

Leads commercial marketing strategy for oncology community and hospital-based segments. Responsibilities include customer segmentation, market intelligence, vendor and budget management, targeted campaign development, rapid program testing, KPI definition, performance optimization, and strategic partnership with Oncology Sales. The role requires independently setting strategy, directing cross-functional partners without formal authority, and driving measurable demand, retention, expansion, and business growth.