Consumer Paid Marketing Manager

About Lyra Health

Lyra is transforming mental health care through technology with a human touch to help people feel emotionally healthy at work and at home. We work with industry leaders, such as Morgan Stanley, Uber, Amgen, and other Fortune 500 companies, to improve access to effective, high-quality mental health care for their employees and their families. With our innovative digital care platform and global provider network, 10 million people can receive the best care and feel better, faster. Founded by David Ebersman, former CFO of Facebook and Genentech, Lyra has raised more than $900 million.

About the job

The Consumer Paid Marketing Manager plays a critical role in growing Lyra’s overall business by driving awareness, consideration, acquisition (ie account registration), and usage of Lyra’s products and services among our members (consumers) - eligible employees and their family members of the employer-sponsored Lyra benefit. You will have strong expertise in paid channels, inclusive of direct mail and paid social, and can lead campaigns from concept to execution. You will develop strategies leveraging paid channels to achieve our consumer acquisition and utilization goals, manage campaign and asset development workstreams, launch campaigns, and optimize performance. 

Core competencies that will help ensure your success in this role include strong communication, problem-solving, and project management skills, and a knack for forming trust-based relationships. You will have a flexible mindset and enjoy working in a fast-paced environment. You can take guidance and run with multiple projects simultaneously, informing when there are hurdles that require collaboration to overcome.

This role is an individual contributor role reporting to our Member Acquisition Marketing Lead.

Responsibilities:

• Establish and execute direct mail and paid social marketing strategies to achieve our member acquisition and utilization goals
• Project manage cross-functional teams and external vendors to ensure successful execution of campaigns 
• Drive ongoing experimentation across channels to consistently optimize performance
• Partner with our analytics and data science teams to build an attribution model and closely monitor performance and progress towards goals, identifying optimization opportunities along the way
• Partner with our marketing content and design teams to develop standout campaign assets
• Manage the paid marketing budget, and work with our finance team to forecast projected spend and report out on ROI
• Help identify new paid channels, tools, and platforms that can continue to scale performance

Qualifications:

• 6+ years of B2C paid marketing experience, with at least two years of experience leading direct mail campaigns
• Strong project management and collaboration skills, with the ability to form effective partnerships with cross-functional teams – marketing content and design, analytics, data science, customer success, product, legal - and external vendors to successfully execute on your strategy
• Advanced analytical and strategic skills, with extensive experience evaluating metrics, identifying trends, and determining next steps to optimize performance
• Deep experience designing and executing ongoing experimentation roadmaps
• Strong verbal and written communication skills, with the ability to clearly articulate your marketing strategy and performance to a broad set of stakeholders
• Self-starter who can deliver on initiatives with little guidance. As Lyra is a high growth startup, you must be flexible at times and roll with the punches
• Experience in the health tech or general tech industry a plus

"We are an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, sex (including pregnancy), national origin, age, disability, genetic information or any other category protected by law.

By applying for this position, you acknowledge that your personal information will be processed as per the Lyra Health Workforce Privacy Notice. Through this application, to the extent permitted by law, we will collect personal information from you including, but not limited to, your name, email address, gender identity, employment information, and phone number for the purposes of recruiting and assessing suitability, aptitude, skills, qualifications, and interests for employment with Lyra. We may also collect information about your race, ethnicity, and sexual orientation, which is considered sensitive personal information under the California Privacy Rights Act (CPRA) and special category data under the UK and EU GDPR. Providing this information is optional and completely voluntary, and if you provide it you consent to Lyra processing it for the purposes as described at the point of collection, for example for diversity and inclusion initiatives. If you are a California resident and would like to limit how we use this information, please use the Limit the Use of My Sensitive Personal Information form. This information will only be retained for as long as needed to fulfill the purposes for which it was collected, as described above. Please note that Lyra does not “sell” or “share” personal information as defined by the CPRA. Outside of the United States, for example in the EU, Switzerland and the UK, you may have the right to request access to, or a copy of, your personal information, including in a portable format; request that we delete your information from our systems; object to or restrict processing of your information; or correct inaccurate or outdated personal information in our systems. These rights may be subject to legal limitations. To exercise your data privacy rights outside of the United States, please contact [email protected]. For more information about how we use and retain your information, please see our Workforce Privacy Notice."