Leads Hilton’s enterprise MarTech strategy, product portfolio, modernization roadmap, and AI transformation agenda. Translates marketing and loyalty priorities into scalable capabilities, investment cases, and measurable outcomes. Oversees platform consolidation, integrations, AI-enabled marketing capabilities, governance, adoption, and value realization. Partners with Marketing, Technology, Data, Commercial, Finance, Legal, Privacy, vendors, and executive leadership while building a high-performing product and transformation team.

Owns consumer-facing mobile product capabilities across iOS and Android, including personalization, audience targeting, offers, marketing technology, analytics, and guest engagement. Translates stakeholder needs into product requirements, roadmaps, user stories, acceptance criteria, and delivery plans. Manages backlogs, coordinates cross-functional teams, evaluates feature performance, and drives launches and continuous optimization across marketing, engineering, analytics, UX, operations, and support.