Top Healthtech Marketing Jobs

Own marketing analytics across paid, affiliate, influencer, and CRM channels. Build attribution frameworks, dashboards, data models, and subscription KPI reporting covering CAC, LTV, churn, retention, conversion, and ROI. Use SQL, dbt, Tableau, Python, or R for cohort analysis, forecasting, predictive modeling, and marketing mix modeling. Translate complex findings into actionable recommendations for marketing, product, clinical, finance, and leadership teams.

Supports grant administration, proposal preparation, donor stewardship, CRM maintenance, fundraising and community events, sponsorship follow-up, EAP administration, and departmental coordination. The role manages deadlines, records, communications, reports, event logistics, and relationships with donors, community partners, business clients, and staff while assisting with grant and development activities.

Supports fundraising operations, donor stewardship, prospect research, capital campaigns, special events, and development administration. Creates and manages stories, photographs, video, website content, social media, and digital communications while maintaining brand consistency. The role also coordinates event materials, donor records, reports, correspondence, timelines, and cross-department follow-up. Success requires strong organization, writing, editing, interpersonal communication, discretion, creativity, and the ability to manage multiple priorities.

Develop and execute hospital business development and marketing strategies to increase patient volume and brand awareness. Build referral relationships with physicians and healthcare partners, analyze market intelligence, identify growth opportunities, support new program launches, coordinate outreach events, and collaborate with hospital, regional, corporate, and clinical leadership to achieve growth objectives.

Create clear, concise UX copy across patient-facing and business healthcare workflows, including onboarding, forms, errors, notifications, AI interactions, and transactional communications. Partner with Design, Product, Engineering, Research, and users to improve information architecture, terminology, interaction patterns, and content systems. Develop voice and tone guidelines, reusable content patterns, and scalable AI-assisted workflows while ensuring clarity, accuracy, accessibility, consistency, and trust in complex healthcare software experiences.

Own demand generation and account-based marketing initiatives for a healthcare platform targeting large health systems. Develop quarterly marketing plans, manage budgets, execute integrated paid, content, event, outbound, and nurturing campaigns, and collaborate with Sales, SDRs, Product Marketing, and Corporate Communications. Build performance dashboards, optimize campaign spend and funnel velocity, produce marketing and sales enablement assets, and support trade shows and event activations.

Administer and optimize digital asset management and marketing systems, including content governance, intake processes, asset collections, search frameworks, workflows, audits, and compliance. Partner with Marketing, Creative, and IT stakeholders to implement technology enhancements, improve operational efficiency, analyze metrics, and recommend solutions. Develop training and adoption strategies while serving as a subject matter expert in digital asset management, marketing technology, and creative workflows.

Provides strategic and operational leadership for an integrated healthcare marketing and communications function. Leads brand strategy, service-line marketing, digital campaigns, media relations, executive and internal communications, reputation and crisis communications, analytics, budgeting, vendor management, and team development. Partners with executive, clinical, physician, and operational leaders to support growth, patient acquisition, engagement, organizational change, and market positioning.

Develop product messaging, positioning, buyer personas, segmentation, go-to-market strategies, launch plans, pricing and packaging analysis, market insights, and sales enablement collateral. Partner cross-functionally with Product, Sales, Customer Success, Finance, Demand, Content, and commercial teams. Analyze GTM KPIs and support pipeline growth. Lead AI-first workflow improvements, automation, adoption, and governance across teams.

Supports channel marketing by planning and producing promotional materials, coordinating sales requests, managing vendors and marketing inventory, and executing clinic branding, point-of-sale initiatives, launches, events, and on-ground activations. Coordinates dealer-facing digital creatives with designers and collaborates with Sales, Product, Design, and external vendors to deliver marketing projects efficiently.