Top Hybrid Marketing Jobs in Salt Lake City, UT

Manage lifecycle marketing campaign execution across email, SMS, push, and in-app channels. Build audiences, segments, triggers, suppressions, and campaign assets in marketing automation platforms, particularly Braze. Own deployment, approvals, testing, quality assurance, reporting, and optimization while collaborating with strategists, analysts, engineers, project managers, and stakeholders.

Provides customer-centric marketing advisory and consulting services. Responsibilities include analyzing customer needs and behavior, developing targeted and digital marketing campaigns, managing value propositions and automation workflows, interpreting campaign performance data, improving customer experience, and supporting business transformation. The role involves client collaboration, strategic recommendations, AI-human collaboration, and developing marketing initiatives that increase engagement, loyalty, and revenue.

Creates, edits, publishes, and distributes B2B thought leadership content across blogs, social media, email, events, and sales enablement platforms. Manages editorial calendars, content workflows, asset organization, stakeholder approvals, freelance submissions, and performance reporting. Uses AI tools for drafting, editing, research, and content repurposing while supporting content strategy and maintaining organized editorial libraries.

The Marketing Manager will manage a team of up to 10 associates and is expected to bring strong marketing experience to lead effective strategies and connect customers with offers.

Support Backcountry’s creator and social commerce programs by sourcing and vetting influencers, managing creator pipelines and content calendars, coordinating product seeding, assisting with campaign execution and reporting, supporting paid social efforts, reviewing content for FTC compliance, monitoring social channels, and engaging with the community.

Leads integrated production for digital, content, and experiential campaigns from concept through delivery. Manages scopes, budgets, timelines, logistics, crews, vendors, client communication, and final deliverables while protecting creative quality. Collaborates with creative, strategy, and client services teams, solves production issues in real time, and supports global brand campaigns across gaming, technology, and entertainment. Travel may be required for shoots and activations.

Supports marketing and business development for the Intellectual Property and Patent Systems Group. Responsibilities include creating marketing collateral and digital content, coordinating RFPs and pitches, conducting market research, maintaining CRM data, supporting communications and social media, organizing events, managing vendors and expenses, and tracking sponsorships and business development activities.

Develop and evolve brand positioning, narrative, messaging, propositions, architecture, naming, and employer value propositions. Lead workshops with senior stakeholders, guide acquisition brand transitions, create decision recommendations, partner with Legal and People teams, and translate research and brand tracking into strategic improvements. The role requires strong writing, facilitation, research interpretation, and evidence-based recommendation skills in a complex, multi-market organization.

Owns lifecycle marketing campaigns across onboarding, engagement, retention, and win-back. Responsibilities include developing multi-channel strategies, managing campaign execution, conducting A/B tests, analyzing funnel performance, overseeing segmentation, and collaborating with MarTech, Product, Creative, Data, and Web Analytics teams. The role also mentors junior team members and optimizes automated communication programs using customer and behavioral data.

Manage the end-to-end strategy, execution, optimization, testing, and reporting of YouTube advertising campaigns. Develop audience targeting, video-first creative strategies, and performance insights supporting brand and conversion goals. Provide paid social support across Meta and TikTok, collaborate with Creative, Analytics, and Paid Social teams, and translate campaign data into actionable recommendations.