Top Hybrid Marketing Jobs in Raleigh-Durham, NC

Build and scale a customer advocacy program to generate references, referrals, reviews, case studies, and advisory engagement. Partner cross-functionally with Customer Success, Product Marketing, and Sales to recruit advocates, manage CAB, drive review generation, and measure program impact via defined metrics and scalable workflows.

Manage and optimize marketing operations infrastructure supporting demand generation, product launches, lead management, campaign execution, reporting, and AI-enabled workflows. Design marketing automation, lead scoring and routing, campaign governance, data-quality processes, dashboards, and scalable integrations. Collaborate with Marketing, Revenue Operations, Sales, Product, IT, Legal, and Information Security teams to improve funnel performance, automation, data quality, campaign velocity, and operational efficiency.

Develop and optimize SEO, AEO, and GEO strategies to increase brand visibility, lead generation, and revenue. Responsibilities include keyword and competitor research, technical and on-page SEO, backlink strategy, audits, analytics reporting, schema implementation, AI-search visibility, and content optimization. The role collaborates with content, design, sales, and analytics teams, monitors search and AI-platform performance, and adapts strategies to changing algorithms and technologies.

Own marketing systems, data, and reporting to power demand generation and account-based marketing. Manage HubSpot/ZoomInfo integrations, lead/account scoring, campaign workflows, data hygiene, and funnel measurement. Build dashboards, analyze campaign performance and intent data, align marketing with sales/RevOps, and create scalable processes and SLAs to improve conversion and pipeline.

Lead global Customer Digital Experience strategy and roadmap, owning end-to-end customer journeys, digital platform strategy, measurement, governance, and cross-functional influence. Drive adoption, compliance, and measurable business outcomes while building a high-performing CDX team and partnering with Legal, IT, Commercial, and regional leaders to scale journey-led improvements across brands and regions.

Designs, delivers, and supports Salesforce Marketing Cloud solutions (journeys, campaigns, segmentation, automation) and manages day-to-day SFMC operations. Leads migration to Marketing Cloud Advanced, integrates with Data Cloud/CRM, ensures governance and compliance, creates enablement materials, and partners with cross-functional teams to improve scalability, reduce defects, and increase adoption of modern MarTech capabilities.

Lead go-to-market strategy and positioning for healthcare IT products. Design AI-enabled ABM and demand-generation campaigns, manage product launches, create sales enablement and content, synthesize market intelligence, and measure campaign impact to drive pipeline, adoption, and revenue.

Lead go-to-market strategy and marketing programs for healthcare IT products. Own positioning, launches, ABM and AI-driven demand generation, content and sales enablement. Drive market intelligence, campaign measurement, and cross-functional alignment with product, sales, and customer teams to increase adoption and revenue.

Lead development and execution of multi-channel regional marketing programs across North America, focusing on events, demand generation, content, and brand alignment. Manage digital assets, campaign performance, budgets, and cross-functional coordination with sales and product. Leverage AI tools for content and optimization, ensure regulatory (FDA QSR, ISO13485) compliance of materials, and drive analytics-based improvements to increase leads, pipeline, and brand awareness.

Develop financial-services-focused product positioning, messaging, and go-to-market campaigns for Egnyte. Enable sales with industry sales plays and content, lead solution launches, create thought leadership, and collaborate cross-functionally to drive customer acquisition and retention.

Lead development of the group's positioning, propositions, messaging and brand architecture. Design and run workshops, advise on naming and acquired-brand transitions, craft employer brand messaging, interpret brand research, and present evidence-based recommendations to senior leaders. Partner with creative, legal, People & Culture and market teams to translate strategy into briefs and activation.