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Healthtech • Information Technology • Software • Telehealth
Lead marketing measurement and experimentation to quantify attribution and incrementality, optimize ad platforms and CRM, build performance data assets, analyze lifecycle engagement, and communicate insights to influence marketing strategy and spend allocation.
Top Skills:
PythonRSQL
Healthtech • Information Technology • Software • Telehealth
Lead and build a greenfield marketing measurement function across B2C and B2B. Own attribution, incrementality, MMM, MTA, LTV, and experimentation; hire and mentor data scientists; partner with marketing leadership to turn statistical results into investment decisions; integrate measurement with data platform and GenAI tools.
Top Skills:
Causal InferenceGenaiGeo-Based Holdout TestsIncrementality TestingLtv ModelingMedia Mix Modeling (Mmm)Multi-Touch Attribution (Mta)
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