Zone Brand Lead

Job Title: Zone Brand Lead (EVERGREEN)

Scope: Regional

• Location: Philippines

• Alternate Location: Vietnam

• Job type: Permanent, Full Time

At Sanofi Consumer Healthcare, we have one overarching mission - to work passionately, challenging ourselves and our industry every day, to build a healthier future by helping people, help themselves, bringing “Health in Your Hands”. 

Our teams are building trusted & loved brands that connect with hundreds of millions of consumers worldwide, enabling better self-care for individuals and communities, while also contributing to a healthier planet. To fulfill this mission, we are embarking our consumers, our customers, healthcare professionals, and our employees in this journey because this is what will make us become the “Best Fast-Moving Consumer Healthcare (FMCH) Company In & For the World”. 

We strive to act as a force for good by integrating sustainability along our business and employees’ mission and operate responsibly from both a social and environmental point of view. 

To achieve this, we need strong talent who will help us shape the future of our Consumer Healthcare business and challenge our industry. At Sanofi Consumer Healthcare, we aspire to create a work environment where people can thrive, grow, and be at their best every day. Our priority is working with integrity to improve the health and well-being of people and communities where we operate, working towards making a positive impact in the world. 

About the Job

The Zone Brand Lead is responsible for achieving sales, profit, and market share targets through brand development and strategy. This includes designing programs to meet strategic forecasts, managing all P&L lines, preparing business reviews to analyze the brand's status compared to competitors and the market, identifying opportunities, establishing long-term brand goals, implementing programs, and tracking KPI achievements.

Primary Accountabilities

• Provides inputs on all aspects related to brand strategy (brand equity, positioning, and LT plan, brand plan, communication & media strategy, innovation strategy incl. if wants to opt-out)

• Contributes to brand campaign strategy.

• Provides input on local HCP engagement strategy and coordinates the HCP engagement plan with other brands.

• Executes brand plan & budget, esp. by designing winning adaptations of priority initiatives in local markets based on local consumer & shopper insights.

• Defines zone demand.

• Defines local channel strategy (esp. digital/ eCommerce)

• Defines local market price by country, leveraging inputs from Zone RGM and countries in line with GBT guidelines (gross and net price)

• Provides inputs about innovation projects.

• Provides inputs on brand budgeting (esp. net sales & A&P allocation) and performance KPIs to GBT

• Tracks monthly performance at the Zone level and sets up a corrective action plan if required.

Key Performance Indicators

• iMarket share (sell out) 

• Zone Brand BOI

• iForecast Accuracy

• iNet Sales (sell in) 

• iGross to Net 

REQUIREMENTS:

• 10 years or more of experience in Brand Management and Product Marketing, with leadership experience.

• Must have previous or current experience managing a global brand.

• Possessing regional experience within Southeast Asia or at least two or more countries and living and working in multiple locations is also a good plus.

• Knowledge and experience in fast-moving consumer goods (FMCG), fast-moving consumer health (FMCH), and related industries.

• Marketing, or Management Degree, or related.

• Proven ability to operate within a newly established structure, demonstrating adaptability and resilience.

• Strong strategic planning and operational execution skills, with a demonstrated ability to translate strategies into actionable market plans.

• Ownership mindset with a brand GM approach, including full responsibility for P&L management, strategic direction, and business alignment.

• Exceptional situational leadership with a proven track record of success across diverse roles and functions, showcasing adaptability in complex, ambiguous, and evolving environments.

• Experience leading in decentralized structures, with brand activations across multiple markets, handling ambiguity and the challenges of a less mature organizational structure.

Main Stakeholders and Partners for this role:

Global Team (HCP, Content, Innovation, Shopper Leads), Global Media/Digital Leads, Zone Shared capabilities (Media/Digital, Performance Analytics, Insights), E-Comm Lead, Trade & Commercial Leads, Supply (for IBP)

Pursue progress, discover extraordinary! 

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!

Pursue progress, discover extraordinary

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!