The Role
Lead presales operations across an assigned zone, owning lead qualification, conversion strategy, customer consultations, CRM workflows, KPI tracking, and handoff to sales closure teams. Manage and coach regional presales professionals, improve customer experience, collaborate with marketing and operations, analyze performance data, and drive process automation and continuous improvement.
Summary Generated by Built In
About SolarSquare At SolarSquare, we’re building the home energy brand of future India. Our mission is to enable Indian households to switch to clean, rooftop solar energy and reduce dependence on traditional coal-based electricity.
As a full-stack D2C residential solar brand, we manage the entire customer journey — from design and consultation to installation, maintenance, and financing.
In just 3 years, SolarSquare has become India’s leading residential solar brand, known for its quality, innovation, and customer obsession.
We’re now looking for dynamic Presales Zonal Sales Managers (ZSMs) to lead regional teams, drive qualified pipeline generation, and deliver world-class customer experiences that convert interest into sales.
Key Roles & Responsibilities -
Lead Management & Conversion Strategy -
- Own the presales funnel for the assigned zone — from lead qualification to handover to the sales closure team.
- Design and implement effective lead management frameworks to maximize conversion rates.
- Monitor lead response times, follow-ups, and CRM hygiene to ensure high-quality customer engagement.
- Collaborate with marketing and performance teams to align campaigns with presales objectives.
Sales Enablement & Customer Consultation -
- Build and optimize consultation processes that educate customers about solar solutions and financing options.
- Leverage data insights and customer feedback to refine presales scripts, offers, and pitch decks.
- Partner with on-ground sales teams to ensure smooth transitions from interest to purchase.
Performance Management -
- Set and track KPIs for presales teams including lead-to-demo and demo-to-conversion ratios.
- Review daily, weekly, and monthly dashboards to identify opportunities for performance improvement.
- Implement continuous training and performance coaching for teleconsultants and presales executives.
Customer Experience -
- Drive customer-centric presales interactions focused on trust-building and value creation.
- Ensure all customer touchpoints deliver consistent SolarSquare brand messaging and service quality.
- Identify and resolve customer pain points during the presales journey through structured feedback loops.
People Leadership -
- Lead, mentor, and motivate a team of presales professionals across multiple geographies.
- Foster a culture of accountability, collaboration, and data-driven decision-making.
- Design onboarding and skill-development programs to enhance team productivity.
Process & Operational Excellence -
- Build automation and CRM workflows to improve efficiency and data accuracy.
- Work cross-functionally with marketing, operations, and sales closure teams to streamline customer journeys.
- Analyze performance metrics to identify process bottlenecks and drive continuous improvement.
What We’re Looking For
- 5–10 years of experience in presales, inside sales, or lead management within a B2C direct sales environment.
- At least 4 years of team-handling experience in a high-growth setup.
- Strong understanding of CRM systems, data analytics, and customer journey mapping.
- Excellent communication, problem-solving, and stakeholder management skills.
- Passion for sustainability, renewable energy, or clean-tech is a strong plus.
- Ability to thrive in a fast-paced, target-driven, and evolving organization.
Skills Required
- 5-10 years of experience in presales, inside sales, or lead management within a B2C direct sales environment
- At least 4 years of team-handling experience in a high-growth setup
- Strong understanding of CRM systems, data analytics, and customer journey mapping
- Excellent communication, problem-solving, and stakeholder management skills
- Passion for sustainability, renewable energy, or clean-tech
- Ability to thrive in a fast-paced, target-driven, and evolving organization
Am I A Good Fit?
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The Company
What We Do
SolarSquare is India's most trusted and fastest growing residential solar company. We bring trust, transparency, financing and best-in-class after sales service to every home owner looking to go solar. Our aim is to become India's #1 rooftop solar brand and empower 100k homes to go solar by 2024.
