Profile- Product Marketing Manager
Location- Surat
Exp- 6+ Years
Job Overview :
We are seeking a passionate and data-driven App Marketer to develop and execute strategies that drive app downloads, user engagement, and retention. The ideal candidate will have a strong understanding of app marketing, including user acquisition campaigns, app store optimization (ASO), and in-app engagement strategies.
Your contribution to the team:
● Establish, implement, and measure the effectiveness of mobile app paid advertising initiatives to drive the adoption and engagement of our mobile app.
● Responsible for managing online advertising and display campaigns, preferably third-party app advertising campaigns with mobile ad networks.
● Planned, executed, and managed the daily content of various channels (local and international), including social media, mobile apps videos, etc.
● Creating strategies for generating bold and innovative ideas for growth via paid channels.
● managing advertising campaign execution, creating and optimizing campaigns,analyzing trafc data, and solving problems).
● Responsible for tracking, attribution, and overall data access to analyze key metrics including cost to acquire, quality of the trafc by source, and return on investment.
● Provide complete performance reporting and analysis on all mobile marketing campaigns and take relevant action on insights gained.
● Identify and manage new and existing content providers, including both individuals and financial corporates.
● Responsible for new customer acquisition via our mobile app.
Must have experience and skills:
● Must have experience in Mobile App marketing, UAC and app install campaigns on various paid and owned media like Google, Facebook, Apple Search Ads, etc.
● Worked on Google Analytics, Appsyer, Clevertap, and other popular tools for mobile attribution, acquisition, and re-engagement.
● Must have experience in paid mobile app marketing, mobile marketing, digital marketing, and/or display and search marketing.
● Should understand the concepts of the Lifetime value of a user (LTV) and its application.
● Must have experience in delivering customer acquisition growth and optimization across key metrics.
● At least 4+ years of experience in App Marketing/ digital marketing/ nancial editorial /Content Management.
● Data-driven mindset with excellent analytical and problem-solving skills.
Skills Required
- Experience in Mobile App marketing, UAC and app install campaigns on paid and owned media (Google, Facebook, Apple Search Ads).
- Experience with mobile analytics and attribution tools such as Google Analytics, AppsFlyer, and CleverTap.
- Experience in paid mobile app marketing, digital marketing, display and search marketing.
- Knowledge of App Store Optimization (ASO) and app store marketing best practices.
- Understanding and application of Lifetime Value (LTV) concepts.
- Proven experience delivering customer acquisition growth and optimization across key metrics (CAC, ROI, quality by source).
- Experience managing online advertising and display campaigns, including third-party app advertising with mobile ad networks.
- Experience executing and optimizing campaigns, analyzing traffic data, tracking and attribution, and reporting performance.
- At least 4+ years of experience in App Marketing, digital marketing, financial editorial, or Content Management.
- Data-driven mindset with strong analytical and problem-solving skills.
What We Do
NextHire Consulting is an AI-driven recruiting platform that streamlines the hiring process for companies. By leveraging AI agents for sourcing, screening, and interviewing, the platform enables teams to focus on pre-qualified finalists. It provides data-driven insights into candidate soft skills and behavioral styles, aiming to disrupt traditional recruitment models with efficient, automated, and science-based talent acquisition solutions for businesses of all sizes.
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