YouTube SEO Specialist - Project-based

The Big Picture

DigiSay Group is a media tech company that started in 2010 focusing initially on creator services including content management and distribution. Today DigiSay acts as a media group with subsidiaries providing end-to-end services around the content life-cycle from inception to monetization. DigiSay aims to focus on the media sector from a technology, production, and venture-building perspective.

Main Responsibilities

Video Optimization:

• Optimize and update partner-uploaded videos to ensure full CMS coverage.
• Meet the daily target of optimizing videos per team member.
• Implement best SEO practices to improve video rankings and visibility on relevant platforms.

Community Post Management:

• Create engaging posts for the community tab according to the community posts plan.
• Adhere to the planned content and posting schedule.
• Monitor and respond to community interactions as needed to encourage engagement.

Thumbnails: 

• Create catchy thumbnails for YouTube videos to stop the viewer from scrolling and get his attention.

Channels Customization:

• Organize the channel trailer, featured video, and channel sections, and update the profile picture, banner image, and video watermark.
• Update and change the featured video on channels according to the feature posts plan.
• Ensure compliance with the planned feature video strategy.
• Analyze performance metrics for featured videos and make adjustments as necessary.

Quality Assurance (QA):

• Conduct periodic reviews of optimized content to ensure that quality standards are consistently met.
• Collaborate with team members to resolve any quality issues and implement improvements.

SLA (Service Level Agreement) Management:

• Ensure timely completion of all assigned tasks and tickets based on their respective SLAs.
• Track the number of tickets handled and ensure tasks meet both time and quality expectations.
• Report on SLA performance and work with the team to improve task efficiency and adherence to deadlines.

Channels Strategies, Publishing Plan, Audit:

• Creating a content strategy for a YouTube channel starts by defining SMART goals and target audience, researching competitors, planning the content, executing the plan, repurposing the videos for different social networks, and evaluating/adjusting the strategy.
• Creating Monthly publishing plans for channels based on analysis and target audience.Review of the YouTube channel & videos to make improvements to increase the channels’ visibility on YouTube.

Work Arrangements

• Shifts: Three shifts per day (Morning, Mid, Night)
• Shift Timing: Shifts run from 9 AM to 2 AM (could be changed based on business needs)
• Days Off: 2 days per week
• Working Hours: 9 hours per shift including a one-hour break
• Working Arrangement: Rotating shifts
• Weekend Schedule: Rotating weekend schedule
• On-Site Work: Required based on business needs
• This is a project-based position

Ideal Profile

• Education Bachelor’s degree in Marketing, Communications, Media, or a related field.
• Experience 0-2 years of experience in YouTube SEO scope or a related field.
• Linguistic Skills English - Arabic
• Computer Skills Word – Excel - PowerPoint
• Skills Writings Skills-Attention to Detail-Creativity-Problem-Solving-Driving Results-Reporting & Analysis