Mission Statement:
We are Black Rifle Coffee Company, a veteran-founded company serving premium, fresh-roasted coffee to people who love America. We have a love for coffee, dogs, the outdoors, America, and most importantly, our customers! We are more than a product and more than a company; we are a culture. A culture full of motivated people who roll up their sleeves and get the job done with integrity, love, innovation, and radical transparency. Join us as we take action on our commitment to provide quality coffee and give back to the veteran and first responder communities and those who support it.
Job Summary
At Black Rifle Coffee Company, our mission is more than coffee — it’s about storytelling that honors service, celebrates American values, and connects deeply with our community. We are looking for a YouTube Media Producer who not only brings strong production experience, but who genuinely understands and aligns with our culture, audience, and mission.This role is critical in producing compelling long-form YouTube content that resonates with Veterans, Service Members, and patriotic audiences. The right candidate will bring a blend of creative vision, operational excellence, and cultural authenticity.
Job Details
Key Responsibilities:
Pre-Production Planning
Lead all pre-production efforts including scripting support, logistics, location planning, and talent coordination
Coordinate with military Public Affairs Offices (PAOs) and base leadership to secure access and approvals
Build detailed production plans, schedules, and resource requirements
Production Execution
Direct and manage on-location shoots, leading crews, vendors, and talent
Make real-time decisions in dynamic environments to keep productions on track
Ensure high-quality capture while maintaining brand standards and storytelling integrity
Production Management & Operations
Oversee timelines, budgets, and deliverables across multiple concurrent projects
Identify risks, solve problems proactively, and ensure efficient execution
Maintain organization and visibility across all stages of production
Post-Production & Delivery
Partner with editors and post teams to guide narrative, pacing, and final output
Provide clear, actionable feedback to ensure high-quality, engaging content
Ensure final deliverables are optimized for YouTube performance and audience retention
YouTube Publishing & Performance
Own publishing of content to YouTube, including titles, thumbnails, descriptions, and upload optimization
Monitor video performance (views, retention, engagement) and identify trends and opportunities
Report on key metrics and provide actionable insights to improve future content and channel growth
Education and Skill Requirements
5+ years of experience in media production
3+ years producing long-form YouTube content
3+ years managing productions or production teams
Military experience required — ability to credibly engage with military personnel, leadership, and environments
Proven experience managing multiple concurrent projects in a fast-paced environment, with the ability to prioritize effectively without sacrificing quality
Strong working knowledge of YouTube platform dynamics, including audience engagement, retention strategies, thumbnails/titling collaboration, and content optimization
High level of ownership, accountability, and adaptability — comfortable operating in fast-moving, ambiguous environments where priorities can shift
Willingness and ability to travel frequently
Position Type/Expected Hours of Work/Physical Requirements
This is a full-time position and may require long hours and may require weekend and nights work per events.
Travel Requirements: At least 50%
While performing the duties of this job, the employee is regularly required to, stand, sit; talk, hear, and use hands and fingers to operate a computer and telephone keyboard reach, stoop kneel to install computer equipment.
Specific vision abilities required by this job include close vision requirements due to computer work.
Light to moderate lifting is required.
Ability to uphold the stress of traveling.
Regular, predictable attendance is required; including quarter-driven hours as business demands dictate.
Moderate noise (i.e. business office with computers, phone, and printers, light traffic).
Ability to work in a confined area.
Ability to sit at a computer terminal for an extended period of time.
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
Agency Disclaimer:
Black Rifle Coffee Company does not accept unsolicited resumes from staffing agencies, search firms, or third parties. Any resume submitted in the absence of a signed agreement will become the property of Black Rifle Coffee Company, and no fee will be paid. Please do not contact our team regarding recruiting services.
What We Do
Black Rifle Coffee Company is a veteran-owned company serving premium coffee to people who love America. We import high-quality coffee from around the world and roast 5 days a week to ensure the freshest coffee possible. Develop our explosive roast profiles with the same mission focus we learned as military members serving this great country and are committed to supporting veterans, law enforcement, and first responders. The best way to enjoy our freedom-filled coffee is with the Black Rifle Coffee Club. Delivered right to your door.
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