As the Social Video Marketing Manager, you will play a pivotal role in our Audience Development Strategy, focusing on growing segmented chronic condition audiences through engaging video content. You will be responsible for developing and executing video strategies that resonate with our audience, drive engagement and maximize reach.
Where You'll BeTo prioritize togetherness, culture, and accountability, RVO Health operates on a hybrid in-office work schedule. We expect employees to work from our New York office Tuesday, Wednesday and Thursday each week. You are welcome to work remotely Mondays and Fridays if you wish.
Address: 250 Park Avenue South, 6th FL New York, NY 10003
- Develop and execute comprehensive video strategies on YouTube and TikTok that leverages both long-form (in-depth storytelling, expert-led discussion, educational series) and short-form content (trend-driven, edu-tainment Shorts) to drive audience engagement and retention.
- Establish clear content objectives based on data-driven insights, SEO best practices and audience behavior to increase subscriber growth and video engagement.
- Analyze video performance data to derive actionable insights and refine content strategies
- Ideate and oversee the production of high-performing long-form and short-form videos that align with audience development campaigns
- Build treatment decks and video briefs that clearly communicate creative vision, storytelling approach and engagement tactics for campaigns and on-going video series
- Optimize scripts, thumbnails and metadata for the YouTube algorithm to enhance discoverability and engagement
- Work closely with video production teams to ensure high quality execution of video concepts
- Stay ahead of health trends, viral content and social video platform best practices, proposing fresh socially native storytelling ideas
- Manage and mentor an Associate Content Creator, guiding their contributions to content ideation, scripting, production, editing and community moderation.
- Work cross-funcationally with video production, editorial, SEO, lifecycle and social media teams to ensure seamless content distribution
- Stay ahead of the evolving best practices on YouTube and TikTok, testing new formats and innovate storytelling approaches to resonate with audiences and keep pace with competitors
- Proven expertise in video strategy for both long-form and short-form content, with a strong track record of growing and engaging audiences on YouTube and TikTok
- Strong scriptwriting and storytelling skills, with experience developing compelling, data driven content
- Deep understanding of SEO, audience psychology, and retention strategies to drive growth on YouTube and TikTok
- Experience in health and wellness content creation and a passion for making complex health topics accessible and engaging
- Ability to analyze performance metrics and translate data into actionable video strategies
- Experience managing a team or mentoring junior creatives
- Strong project management skills with the ability to juggle multiple projects and successfully meet deadlines
- Basic understanding of animation tools like After Effects is a plus
- Experience work in digital media, publishing or health-related industries a plus
Pursuant to various state Fair Pay Acts, below is a summary of compensation elements for this role at the company. The following benefits are provided by RVO Health, subject to eligibility requirements.
- Starting Salary: $93,600 - $110,000
*Note actual salary is based on geographic location, qualifications and experience - Access to a Free Udemy for Business subscription—thousands of hours of learning content on hundreds of different subjects at your fingertips
- Health Insurance Coverage (medical, dental, and vision)
- Life Insurance
- Short and Long-Term Disability Insurance
- Flexible Spending Accounts
- Paid Time Off
- Holiday Pay
- 401(k) with match
- Employee Assistance Program
- Paid Parental Bonding Benefit Program
- Pharmacy Benefits
- Income Protection Plans
- Pet Services Plans
- Mental Health Support
- Wellness Coaching
- HSA- Health Savings Account
- Commuter Benefits
- Gym & Fitness Center Discount Program
Who We Are:
Founded in 2022, RVO Health is a new healthcare platform of digital media brands, services and technologies focused on building relationships with people throughout their health & wellness journey. We meet people where they are in their personal health journeys and connect them with both the information and the care they need. RVO Health was created by joining teams from both Red Ventures and UnitedHealth Group’s Optum Health. Together we’re focused on delivering on our vision of a stronger and healthier world.
RVO Health is comprised of Healthline Media (Healthline, Medical News Today, Psych Central, Greatist and Bezzy), Healthgrades, FindCare and PlateJoy; Optum Perks, Optum Store and the virtual coaching platforms Real Appeal, Wellness Coaching, and QuitForLife.
We offer competitive salaries and a comprehensive benefits program for full-time employees, including medical, dental and vision coverage, paid time off, life insurance, disability coverage, employee assistance program, 401(k) plan and a paid parental leave program.
RVO Health is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at RVO Health is based solely on a person's merit and qualifications.
We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact [email protected].
We do not provide visa sponsorship for this role at this time.
#LI-hybrid
#LI-JH1
RVO Health Privacy Policy: https://rvohealth.com/legal/privacy
Similar Jobs
.png){kind=avatar}
What We Do
At RVO Health, our mission is to give people a better way to health & wellbeing. We own and operate the largest health & wellbeing platform in the US, helping nearly 100 million people a month seek information, find a doctor, save money, and take action around their health & wellbeing. Our portfolio of industry-leading websites, products and services touches every part of the health and wellness journey. The Healthline Group portfolio (Healthline, Medical News Today, Psych Central, Greatist, and Bezzy) and the Healthgrades brand comprise the largest health information audience in the US. The Healthline Group connects millions of people daily to medically-backed information about thousands of health-related questions, products, and chronic conditions. Through Healthgrades, the largest marketplace for finding healthcare, we help half of Americans find and evaluate a doctor each year. Through Optum Store, we sell thousands of FSA/HSA-eligible health and wellness products direct-to-consumer and connect health seekers to mental health, condition-based virtual care, and an online pharmacy. Through Optum Perks, we help millions of people save money through our prescription savings program. Millions of health seekers also use RVO Health’s virtual coaching programs each year to lose weight, stop smoking, and find better wellbeing. Our portfolio includes education and advice, condition-based communities, access to healthcare, an ecommerce store of health products and services, prescription discounts and delivery, and more. We are making health easier to navigate, more accessible, and more affordable for everyone. Furthermore, all of our content, products, and services are medically-backed, so people can trust that they are getting accurate support for their health. RVO Health is backed by Red Ventures and Optum, part of UnitedHealth Group. Select brands previously operated by Red Ventures and Optum are now independently operated by RVO Health.
